As a business owner, you know that your website is an essential component of your marketing strategy and that it can help you attract more customers. But building the best website can sometimes be a little more complicated than you first imagined, which is where a content management system (CMS) comes in. These tools have made website creation accessible to everyone, but if you want to take your website to the next level and get more visitors, leads, and customers, it's essential to choose a feature-rich CMS that understands your needs as a business owner. Read on to see how two of the most popular CMS platforms, WordPress and HubSpot, compare to each other, and which is right for your business.
WordPress vs HubSpot CMS
Content management systems have made website creation simple, even for those who aren't particularly tech-savvy. And because it's so important for every business to have a web presence, these easy to use CMS platforms have boomed in popularity. You can quickly have a website up and running in just a few hours, even without much technical knowledge. But there are a lot of options available when choosing a CMS, and it's important to look at what features they offer so you know which will work best for your business needs.
When choosing a CMS, both WordPress and HubSpot are big players in the game.
WordPress has a well-established history and is a go-to platform for many people who are creating a new website for their business. WordPress is popular because it has a lot of functionality, namely because of the plugin feature. Developers have developed thousands of plugins that can help your WordPress site do virtually anything, from housing an e-commerce store to optimizing your blog posts for search engines. This, and because it's quite user-friendly, is why WordPress has been such a widespread and enduring choice for many website creators.
However, WordPress does have a few drawbacks, especially if you want to see a large increase in traffic to your site.
WordPress is a great platform for bloggers, artists, or people who just need a simple web presence without many features, but that's where the platform falls short. With WordPress, all you get is a basic website. You can absolutely download plugins to help with your SEO or marketing - there are dozens to choose from. And while the platform integrates well with other digital marketing tools, you have to manage those tools separately, and the integration isn't always smooth. Sometimes it can be a hit or miss to find plugins that are both useful and user-friendly, and you constantly have to make sure all your plugins are up-to-date and free from problematic bugs.
This is where HubSpot's new CMS comes out on top.
HubSpot launched their CMS a few months ago, and it's been generating a lot of buzz, because it comes with so much functionality built directly into the platform. This makes it a great option for business owners who want an easy to build a website and helpful marketing tools in one place.
Though HubSpot's CRM does integrate with WordPress, it can be more time-consuming to try to manage the two platforms separately. HubSpot puts all your essential tools in one place, without having to download plugins or pick and choose the features you want the most.
HubSpot is the original inbound marketing tool, which is why they're such a great choice for businesses who want to hit the ground running when they create their website.
HubSpot created a whole new beast when they launched their CMS, setting themselves apart from other similar platforms by offering a lot of unique tools to help their users make the most of HubSpot's expertise in customer service, marketing, and sales. You can quickly and easily create customized and personalized content based on what your audience looks like, and load your pages with features like engaging calls to action, social media integration, and more. Inbound is king in today's marketing landscape, and staying on top of this trend will give you a leg up on the competition.
Why You Need Inbound Marketing For Your Website
To better see what sets HubSpot's new CMS apart from WordPress, it's important to understand exactly what inbound marketing can do for your business. Today's consumers want the power to make their own decisions about what products and services to spend their money on, and this has become more possible with the internet at our fingertips. It's easy for consumers to do research and find out what businesses can answer their questions and solve their problems in a way that matches their personal values. The days of in-your-face marketing are gone, and many people are turned off by aggressive marketing tactics. Instead, businesses need to look at more subtle ways to appeal to their audience, and this can be done with inbound marketing.
Inbound marketing is a marketing tactic that helps people discover what you have to offer organically, without making them feel pressured to buy now. As a business, you can create helpful and engaging content that potential customers find through their own research and discovery. This includes blog posts, videos, social content, ebooks, articles, case studies, web content, etc. Inbound marketing content is naturally optimized for search engines because it answers the questions that people have. For example, if your business focuses on solutions for hair loss and you create a high-quality blog post called "How To Treat Hair Loss," when someone types "treatments for hair loss," into Google, your business will rank higher because you created content that matches with the searcher's intent.
Of course, this is a very simplified example of how inbound marketing works, but you can see why it works. When people have the power to make decisions about what to purchase, they will likely choose the product that seems the most helpful from a company that seems honest, informative, and trustworthy. Your goal should be to create content that shows these qualities and is personalized to fit the needs of your potential customers.
Though inbound marketing has been becoming more popular recently, HubSpot has been in the inbound game for years. In fact, they quite literally wrote the book on it. Since then, they've created tools for marketing, sales, and customer service that are all aimed at creating a fantastic user experience from the first interaction someone has with your brand. When a potential customer is impressed with what you have to offer from the moment they first interact with you, they're more likely to become lifelong fans.
Which CMS Is Right For You?
When you're building a new website from the ground up, it's essential to keep inbound marketing strategies in mind. So how do you choose the CMS that works best for you? Though WordPress does offer a tried and true solution that many people stand by, HubSpot's CMS is a better option for someone who recognizes the importance of inbound marketing and wants to optimize the content they create from the very beginning.
WordPress is becoming outdated simply because it's cumbersome to manage a bunch of plugins to get the functionality and features your site needs.
HubSpot has streamlined the website and content creation process and understands exactly what tools business owners need to create a top-notch website. In addition, they've built a user-friendly platform that makes it simple to build an entire website using their drag and drop function. With HubSpot, you can also identify your audience persona and learn what keywords you can use to help target them, so you are getting your content in front of the right people at the right time.
While it's true that you can integrate WordPress and HubSpot, if you're starting from scratch with a brand new website, you need to look at the needs of your business to know which platform is right for you. If inbound marketing is already a key component of your marketing strategy, or you'd like it to be, HubSpot's CMS can help make your inbound goals a reality. WordPress is undoubtedly a great website building tool, and it will likely to remain popular in the future, but if you want a platform that is specifically built around attracting new customers, engaging your visitors, impressing customers, and turning one-time buyers into lifelong fans, HubSpot is the way to go.
It's easy to get lost in the wide variety of tools that are available to business owners and website creators today, and it's tough to define your marketing strategy and understand your goals as a business. Though some brands have struggled as the customer wants more control over their purchasing decisions, one thing is clear. People want meaningful relationships with brands, and you should strive to foster those relationships from the very first touch. If you can impress, entertain, and inform someone from the beginning, you will stand out over your competition.
Cut through the marketing noise with a CMS that does it all. Partner with a HubSpot CMS expert so you can get the most out of HubSpot and inbound marketing.