Patients have changed the game. They are firmly in the drivers seat and the methods they use to find and select a dental practice have moved almost entirely online.
77% of prospective patients start their search for an orthodontist online. 80% of the buying decision will happen before they ever talk to you. Patients are judging your website, your online reviews and your social presence. If you don’t meet their expectations, they’ll find another dentist who does.
The Diamond Group has a system that captures these patients at the exact moment they are looking for you online.
Patients visit orthodontist websites to get information and to schedule appointments. Make it easy for them to do that with a super-fast, mobile-friendly design. Create content to help patients take better care of themselves. Add the communication tools that patients want to use like live-chat, text and instant messaging.
If you're not on page one in Google, then you're essentially not on Google. Orthodontist SEO is the process that we'll use to get your practice found online. We provide a transparent process that gives you complete visibility into the results and monthly reporting is provided to keep us all on the same track.
Branding is more than just a pretty logo. It’s your story. It’s who you are. It’s your core values and your mission. We will work with you every step of the way to create your brand story. Our designers can custom create a dental logo that you will love and we will build a brand guideline to ensure consistency in messaging.
Instant Awareness. We use Google Ads to put your dental practice at the top of page one in Google for the keywords and search terms that drive the most new patients to your practice. We continuously monitor performance and A/B test landing pages and ad copy to maximize lead generation.
Start a conversation Social media for dentists is really fun because patients have a close connection with their dentist. Patients like to engage and share content from their dentist. We post content to your social channels that adds value to the conversation and encourages personalized two way communication.
Reach the masses As much as we love digital and inbound marketing, print advertising is still an excellent way to reach a large portion of the community that is not actively searching online for a new dentist. We work with local magazines and direct mail operators to ensure excellent results.
According to Google: 77% of patients start their search for a dentist with an online search. Being discovered requires search engine friendly content that is optimized for humans.
"A vast knowledge of everything marketing, website, and branding related. Kayla and Angela take the time to stay in touch with what we are up to and where we see our business going so they can help us make the appropriate branding and marketing decisions long before we make business moves. Even though we work in different places, I feel as they are an extension of my team. I can't think of one thing I have asked them for help with that they were not immediately willing to dive in to. I hope we are able to continue working together for years to come!"
Williams and Daily Dental