The Diamond Group Blog

True confession time - I don't like going to the dentist. I understand that many people are obsessed with spending time at the dentist and have glimmering white teeth. While I appreciate their passion, I do not share it. My wife on the other hand, is a big fan of dentists, so one day I decided to do a search and find her a top cosmetic dentist. Of course I went online to do the search. Research shows I fit right in with the 77% of patients who start in the same spot. 

What if you could double your sales in the next 90 days? Would that make an impact in your business? As a certified sales trainer and coach, I have had multiple opportunities to learn methodologies, scripts, and approaches to close. Each one of them has a slightly different angle but they all had one thing in common: creating agreements and win-win’s through a series of steps, a process.

Tony Robbins, international coach and speaker, mentor to leaders all over the world is one of my favorites. One of the most memorable quotes he spoke at an event I attended was the following: “It is never a lack of resources that stops you from moving forward, it is a lack of resourcefulness.”

Your HubSpot contacts list is home to anyone and everyone that interacts with your business. Inbound marketers should have a clear understanding of who is in their contact database, how they are different from other contacts, and the best way to market to each of them. This can prove challenging if you lack a segmentation and contact management strategy.

Do you want to learn how to track the ROI of your digital marketing? If you answered yes, HubSpot has all the data you need. ROI is an important factor in your marketing strategy, and many businesses struggle to determine the ROI of their digital marketing efforts. With HubSpot, you can track your ROI, host your website, manage and nurture your contacts, and more in one easy to use system.

It's easy to get SEO and SEM confused because their acronyms are almost identical, and they both involve harnessing the power of search engines. SEO is all about setting your website up for organic search engine success. SEM is SEO plus other paid tactics to get websites to the top of search engines.

Regardless of their similar names, SEM and SEO are different and require different strategies for success. When combined, both are valuable tools in the battle for website traffic. Learning the difference between SEO and SEM and how to implement both into your marketing strategy can help you get your website to the top of the SERPs.

In every type of business, strategic marketing is essential for business growth. Whether you're a dental practice or a construction company, you should be investing time and energy into creating a marketing strategy that speaks to your potential customers, and brings them to your business.

Optimizing your website should be an ongoing part of your business strategy. If you want your business to be found, then Search Engine Optimization (SEO) should be part of your digital maintenance. For businesses, like single brick-and-mortar stores, that are dependent on a single geographical region, SEO that is focused on local keywords, often called local SEO, is what will drive your search rankings up, and draw your customers in.

When it comes to outranking your local competitors, these strategies will help you get your business the visibility you deserve in 2019. 

As a small business, creating content that resonates with your audience is crucial to business success. This is why video should be an integral part of your marketing and business strategy.

Creating video content is a creative, personal, and interactive way to reach customers and prospects.

Did you know that one-third of the time users spend on the internet is spent watching videos?

With YouTube being the second largest search engine in the world, not having video content your potential customers can find when searching for products or services you offer can hurt your business growth.

The Millennial. What do you think of this generation? For some it might be entitled or spoiled. To others the perception may be liberal or upbeat. While the characteristics of such a wide spanning age group are difficult to pin down, there is no doubt that as the largest generation in history they are undeniably shaping the future of business and marketing.