Having a strategic marketing plan is critical to growth and for reaching a specific marketing-related goals in a focused, cost effective, and achievable way. For most small businesses, a major part of the marketing strategy is digital. Consumers and businesses are almost always online, and you'll want to reach them where they spend their time. You'll need an agile marketing strategy.
A best-in-class marketing strategy will take into account what your business is currently doing well and what it's missing in regards to the objectives, so you're more likely to reach your goal.