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January, 30, 2019

Why Your Dental Practice Needs Facebook

Towards the end of 2018, Facebook reported that there were 2.27 billion active Facebook users on the platform, and that number grows everyday. Your patients are on Facebook, and you should be too.

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January, 14, 2019

6 Benefits of Social Media for Small Business

 

Facebook, Twitter, Instagram, Pinterest... you name it, your customers are using it. Facebook alone had 2.27 billion registered users in 2018. It doesn't matter if you are a small business working B2B or B2C, enhancing your social media presence should be a cornerstone of your digital marketing strategy.

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December, 20, 2018

Digital Marketing Stats Every Dentist Should Know

As digital marketing becomes "marketing", it is replacing many traditional forms of advertising that dentists have relied upon. (We're looking at you yellow pages). The move to digital has become increasingly competitive for dental marketers. More than 1/3rd of providers say patient acquisition is very important. In todays digital world, prospective patients have become partners in their medical journeys. Here's a look at some digital marketing stats that every dentist should know about.

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December, 18, 2018

How Keywords Create SEO Friendly Blog Posts

Keywords are the words and phrases that users type into search engines when they are searching the internet. Keywords provide clues that search engines, like Google or Bing, use to establish what your website pages are all about. Keywords can be as short as a single word, a 3-7 word phrase, or much longer. These longer keywords are known as "long-tail keywords." Long tail keywords have lower search volume, but are highly focused, meaning they typically convert well.

Once you search for a keyword or phrase in a search engine, it will try and deliver the most useful and relevant content in relation to your search phrase. The most relevant results will appear on page one, which is where you want your content to live.

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December, 13, 2018

Local SEO: How to Get Listed in Google Local Pack Results

Google Local Packs are prime real estate when it comes to being seen by a wide audience on the front page of search engine results pages (SERPs). Click-Through-Rates (CTRs) and conversions from casually browsing consumers to paying customers increase exponentially when you're listed as one of the Elite Three in a Local Pack. Of course, if it was easy to get placed in that magic box, it wouldn't be so special, right?

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December, 6, 2018

Essential Elements for a Dental Practice Website in 2019

It seems like just yesterday, we were all planning our New Year's resolutions for 2018, but this year has come and gone. Now, it's time to look toward 2019, and the new digital trends it will bring. We're sure it's got some great things in store. If you're planning to create a custom website for your dental practice this is the perfect opportunity to start the new year fresh.

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November, 28, 2018

Online Marketing for Dentists is No Longer Optional

Your patients are now spending a majority of their time online, which means your marketing efforts should be online too. In previous decades, online marketing was optional for dentists. Radio, television, and newspaper ads combined with word-of-mouth referrals kept new patients streaming into dental practices. Fast forward to today, and online marketing for dentists is no longer optional; it is a necessity for dental practices both big and small.

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November, 24, 2018

Inbound Marketing for Dentists: Consumers are in Control

Inbound marketing is nothing new. It's officially been around since 2006 which is an eternity in internet time. You might not be familiar with the term inbound marketing and we get it. Inbound marketing is a way to "attract" patients to your practice. The opposite of inbound is traditional advertising in which advertisers try and "pull" a patient into the practice. Think of inbound like honey (flies are attracted to it) and traditional advertising as interrupting (like when they play ads every 7 minutes during your favorite show).

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November, 19, 2018

5 Reasons to Add Live Chat to Dental Websites

The internet has caused a huge shift in expectations as far as customer service is concerned. Users want information instantaneously, and live chat is one way to appeal to this growing want. Industries like dentistry are leading the way for live chat, making patient experience easier than ever. Whether it's an appointment request or a question for a dentist, live chat puts convenience in the hands of the user.

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November, 5, 2018

How to Use SEO to Attract Patients to Your Dental Practice

More Americans than ever rely on Google and other search engines to find new dentists. A study by the Pew Internet and American Life Project found that looking for health or medical information is one of the most popular online activities for consumers. Over 81% of internet users have researched their health online, and 21% search for a doctor or medical facility using the internet. These figures are projected to only increase in the future.

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