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December, 3, 2019

The Buyer’s Journey for Patients

True confession time - I don't like going to the dentist. I understand that many people are obsessed with spending time at the dentist and have glimmering white teeth. While I appreciate their passion, I do not share it. My wife on the other hand, is a big fan of dentists, so one day I decided to do a search and find her a top cosmetic dentist. Of course I went online to do the search. Research shows I fit right in with the 77% of patients who start in the same spot. 

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November, 22, 2019

How To Attract The Best Clients and Keep Them

As a business owner, large or small, you recognize the value and importance of finding new clients on an ongoing basis. You may think it’s rather challenging finding new ways to bring in customers or that the methods you used a few years ago are not working as well as they did.

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November, 20, 2019

Connecting on the Customer Journey: 3 Hints that Make it all Easier

We talk a lot about The Customer Journey as marketers. We create maps, outlines, plans, and dissect every step on the path. At the heart of the customer journey however, is a person. An individual person who is trying to weed through the myriad of choices and make a decision in order to solve a problem. Sometimes in our rush to break the journey down and strategize it down in granular detail as professionals we lose sight of the forest for the trees. What is it that is our ULTIMATE goal on this journey? To connect. To connect with this incredibly busy, bombarded-with-marketing-messages individual who has a ton of conflicting distractions around them all the time, from noisy family members to overbearing supervisors and peers to self-talk chitter chatter to literally the noise from traffic out their window.

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November, 13, 2019

The Key to Doubling Your Sales: The Third Third

What if you could double your sales in the next 90 days? Would that make an impact in your business? As a certified sales trainer and coach, I have had multiple opportunities to learn methodologies, scripts, and approaches to close. Each one of them has a slightly different angle but they all had one thing in common: creating agreements and win-win’s through a series of steps, a process.

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November, 6, 2019

4 Essentials for Crafting an Unforgettable Patient Experience

In this day of technology-driven work, we oftentimes as owners of our brand forget that it is actually the more personal aspects of how we deliver our services that make or break the experiences from our client or patient experience. Back to basics is sometimes the most powerful shift we can have within our brand, our practices. We work with specialty dental and medical practices every day to help them craft an unforgettable experience for their patients.

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October, 30, 2019

Break the Cycle - Create Your Own Economy

Tony Robbins, international coach and speaker, mentor to leaders all over the world is one of my favorites. One of the most memorable quotes he spoke at an event I attended was the following: “It is never a lack of resources that stops you from moving forward, it is a lack of resourcefulness.”

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October, 22, 2019

Go, go, grow:  The 3 Keys of Corporate Growth

Let’s be honest, the world of business growth is not for the faint of heart. There is an ever-shifting landscape of technology, tactics, and tools. The minute we think we have it down, we finally have the magic formula for SEO, or we have a perfect website, something becomes outdated, outmoded, or just plain out. We sympathize with our corporate brothers and sisters - but we also want to go one big step beyond that - we want to arm you with a mindset that allows this ever-shifting landscape of marketing to be grounded and rooted in the thing that never changes: the need for sales.

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August, 30, 2019

I'm Ready to Buy HubSpot, Now What?

First off, hats off to you. Somehow you managed to sift and sort your way through the 7,040 marketing technology options to the absolute best: HubSpot.

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August, 3, 2019

Digital Marketing and the Financial Services Industry: What's Happening?

It's fair to say that digital marketing is surpassing traditional marketing methods. Across every industry, businesses are increasing their digital marketing budgets exponentially, while simultaneously decreasing their spend on traditional marketing methods. One of the industries that digital marketing is impacting the most is the financial services sector.

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July, 13, 2019

The #1 Mistake Doctors Make With Patient Reviews

A patients path to purchase healthcare follows a typical buyers journey. There are three stages: awareness, consideration and decision. Patient reviews lie at the core of the consideration stage of the buyers journey. Patients are aware of your practice and are "considering" whether to commit to your healthcare services. Many potential patients look to patient reviews to understand the perception of your practice based on the experiences' of others. These perceptions will make a big difference in the number of new patients your practice will see each year.

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