The modern marketing funnel has been getting a lot of attention lately. Honestly, most of it has been negative. I've seen headlines like "The marketing funnel is dead." Ouch.Read More
In 2007, my younger sister said to me, “Shea, you need to get a Facebook account.” I rolled my eyes and said, “Why would I get a Facebook account when I have a Myspace?” she sighed and walked away. I eventually deleted Myspace and converted to the cool kids’ site in order to keep in touch with my siblings.Read More
There are a number of reasons patients will start a search for a new dentist. They might have taken a new job and moved to a new city, or retired and moved away from their old dentist. Or maybe they are not just no longer happy with their current dentist.Read More
For most businesses, business development and attaining new clients is a part of the day-to-day operations, but maintaining and strengthening client relationships can be equally, if not more, profitable. Cultivating a reliable and collaborative partnership between you and your client can not only result in added contract longevity and additional projects, but can also deliver you to your greatest (and most complimentary) lead sources - referrals!Read More
It never fails to amaze me - how wrong a smart group of people can actually be. We gather in conference rooms or at our screens to review marketing deliverables - the copy, the images, the content. Are we saying the right thing to the right people. We are a reasonably smart group of decision makers and after many tweaks, maybe even a few overhauls, we say “yes.”Read More
Anytime you begin something, it takes extra effort and focus. Launching anything takes a strategic eye on the ball and the execution excellence to see it through. From a marketing perspective, launching new products, businesses, or locations all have some similar elements to pay attention to. While it is important to drive new eyes to your new offering, we also don’t want to drive that extra activity until we have our marketing ducks in a row.Read More
At the end of the upcoming year, what kind of victories do you want to be celebrating with your team?
Is it a number of new patients?
Is it the successful launch of a new location? Or several?
Is it the beginning of a new initiative or a successful annual campaign that drives excitement about your brand?Read More
We’ve all heard about SMART goals - specific, measurable, actionable, realistic, and time bound - but what about goals others might think are unreasonable or just downright, “not smart”? As a business owner, I’ve found there is value in setting both - goals that are “realistic” and those that you really have to stretch your imagination and capabilities to attain. They lead to different outcomes and the blend is magical!Read More
True confession time - I don't like going to the dentist. I understand that many people are obsessed with spending time at the dentist and have glimmering white teeth. While I appreciate their passion, I do not share it. My wife on the other hand, is a big fan of dentists, so one day I decided to do a search and find her a top cosmetic dentist. Of course I went online to do the search. Research shows I fit right in with the 77% of patients who start in the same spot.Read More
As a business owner, large or small, you recognize the value and importance of finding new clients on an ongoing basis. You may think it’s rather challenging finding new ways to bring in customers or that the methods you used a few years ago are not working as well as they did.Read More