It seems like just yesterday, we were all planning our New Year's resolutions for 2018, but this year has come and gone. Now, it's time to look toward 2019, and the new digital trends it will bring. We're sure it's got some great things in store. If you're planning to create a custom website for your dental practice this is the perfect opportunity to start the new year fresh.Read More
Your patients are now spending a majority of their time online, which means your marketing efforts should be online too. In previous decades, online marketing was optional for dentists. Radio, television, and newspaper ads combined with word-of-mouth referrals kept new patients streaming into dental practices. Fast forward to today, and online marketing for dentists is no longer optional; it is a necessity for dental practices both big and small.Read More
Inbound marketing is nothing new. It's officially been around since 2006 which is an eternity in internet time. You might not be familiar with the term inbound marketing and we get it. Inbound marketing is a way to "attract" patients to your practice. The opposite of inbound is traditional advertising in which advertisers try and "pull" a patient into the practice. Think of inbound like honey (flies are attracted to it) and traditional advertising as interrupting (like when they play ads every 7 minutes during your favorite show).Read More
The internet has caused a huge shift in expectations as far as customer service is concerned. Users want information instantaneously, and live chat is one way to appeal to this growing want. Industries like dentistry are leading the way for live chat, making patient experience easier than ever. Whether it's an appointment request or a question for a dentist, live chat puts convenience in the hands of the user.Read More
More Americans than ever rely on Google and other search engines to find new dentists. A study by the Pew Internet and American Life Project found that looking for health or medical information is one of the most popular online activities for consumers. Over 81% of internet users have researched their health online, and 21% search for a doctor or medical facility using the internet. These figures are projected to only increase in the future.Read More
Optimizing your website should be an ongoing part of your business strategy. If you want your business to be found, then Search Engine Optimization (SEO) should be part of your digital maintenance. For businesses, like single brick-and-mortar stores, that are dependent on a single geographical region, SEO that is focused on local keywords, often called local SEO, is what will drive your search rankings up, and draw your customers in.
When it comes to outranking your local competitors, these strategies will help you get your business the visibility you deserve in 2019.Read More
Google Adwords is a great way to drive targeted traffic to your business or medical practice. By allowing you to target a specific audience with ads that lead them to relevant landing pages on your website, your opportunities for leads with high intent and interest will increase. There are three major ways a marketing agency certified in Adwords can help to grow your leads and increase your site traffic. The agency will work with you to put your business front and center, coming out ahead of the competition.Read More
There are a lot of reasons you might need to change Content Management Systems (CMS). Migrating your website can be overwhelming and is something many companies put off longer than they should. Getting the right CMS in place will improve your workflow and ability to grow online. Migrating a website doesn’t have to be the painful and frustrating process you might imagine. Here are 7 reasons to move your website to HubSpot.Read More
As a small business, creating content that resonates with your audience is crucial to business success. This is why video should be an integral part of your marketing and business strategy.
Creating video content is a creative, personal, and interactive way to reach customers and prospects.
Did you know that one-third of the time users spend on the internet is spent watching videos?
With YouTube being the second largest search engine in the world, not having video content your potential customers can find when searching for products or services you offer can hurt your business growth.Read More
There seems to be no trend bigger than that of personalization in marketing. Have you ever shopped for shoes online? I went to Zappos to look for shoes once, and found a cool pair, but didn't make the purchase. For days that pair of shoes followed me all over the internet as Zappos tried to provide consistent reminders that I needed those shoes. Personalized marketing takes something that works exceptionally well – content marketing – and makes it work even better.Read More