It's fair to say that digital marketing is surpassing traditional marketing methods. Across every industry, businesses are increasing their digital marketing budgets exponentially, while simultaneously decreasing their spend on traditional marketing methods. One of the industries that digital marketing is impacting the most is the financial services sector.Read More
A patients path to purchase healthcare follows a typical buyers journey. There are three stages: awareness, consideration and decision. Patient reviews lie at the core of the consideration stage of the buyers journey. Patients are aware of your practice and are "considering" whether to commit to your healthcare services. Many potential patients look to patient reviews to understand the perception of your practice based on the experiences' of others. These perceptions will make a big difference in the number of new patients your practice will see each year.Read More
Your HubSpot contacts list is home to anyone and everyone that interacts with your business. Inbound marketers should have a clear understanding of who is in their contact database, how they are different from other contacts, and the best way to market to each of them. This can prove challenging if you lack a segmentation and contact management strategy.Read More
Decades ago, people made sure they were home to catch the newest episode of their favorite TV shows because it would be months before they'd have another chance to see it. Mornings were spent with cups of coffee and sifting through the daily newspapers. Advertisers had a captive audience and thrived on the relative simplicity of reaching a mass audience of consumers while they sat in their homes and cars.Read More
The way we view healthcare is changing. Each year, the healthcare sector evolves more and more to focus on the patient, and patients themselves are becoming more involved in their own well-being.Read More
It's easy to think that once you convert a lead to a customer, your work is done and you can go on celebrating; but think again. The modern way of marketing is to follow the inbound methodology. The last phase of the inbound methodology emphasizes delighting your customers post sale. By turning your customers into evangelists, you can create a marketing force of loyal, passionate fans to grow your network of customers. When you delight your customers, you increase the momentum of your sale.Read More
Do you want to learn how to track the ROI of your digital marketing? If you answered yes, HubSpot has all the data you need. ROI is an important factor in your marketing strategy, and many businesses struggle to determine the ROI of their digital marketing efforts. With HubSpot, you can track your ROI, host your website, manage and nurture your contacts, and more in one easy to use system.Read More
Less than half of small businesses use pay-per-click advertising (45%) with the majority investing less than 1/3rd of their marketing budgets into PPC according to a recent Clutch survey. When implemented correctly, PPC campaigns work exceptionally well. PPC advertising allows businesses to gain brand awareness, and guide highly qualified leads deep into their sales funnel.Read More
It's easy to get SEO and SEM confused because their acronyms are almost identical, and they both involve harnessing the power of search engines. SEO is all about setting your website up for organic search engine success. SEM is SEO plus other paid tactics to get websites to the top of search engines.
Regardless of their similar names, SEM and SEO are different and require different strategies for success. When combined, both are valuable tools in the battle for website traffic. Learning the difference between SEO and SEM and how to implement both into your marketing strategy can help you get your website to the top of the SERPs.
The buying process has changed. Where sellers traditionally had the upper hand in transactions because of their deep knowledge of the product (you had to call a sales person to get info), buyers now rule. They can go online and find all the info they need on your product or service.
Marketing must still attract and convert these buyers but the handoff to sales is now less handoff and more two legged race. The reason is that typical buyers are not engaging with sales teams until two-thirds of the buyer's journey has been completed.Read More