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November, 20, 2019

Connecting on the Customer Journey: 3 Hints that Make it all Easier

We talk a lot about The Customer Journey as marketers. We create maps, outlines, plans, and dissect every step on the path. At the heart of the customer journey however, is a person. An individual person who is trying to weed through the myriad of choices and make a decision in order to solve a problem. Sometimes in our rush to break the journey down and strategize it down in granular detail as professionals we lose sight of the forest for the trees. What is it that is our ULTIMATE goal on this journey? To connect. To connect with this incredibly busy, bombarded-with-marketing-messages individual who has a ton of conflicting distractions around them all the time, from noisy family members to overbearing supervisors and peers to self-talk chitter chatter to literally the noise from traffic out their window.

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October, 22, 2019

Go, go, grow:  The 3 Keys of Corporate Growth

Let’s be honest, the world of business growth is not for the faint of heart. There is an ever-shifting landscape of technology, tactics, and tools. The minute we think we have it down, we finally have the magic formula for SEO, or we have a perfect website, something becomes outdated, outmoded, or just plain out. We sympathize with our corporate brothers and sisters - but we also want to go one big step beyond that - we want to arm you with a mindset that allows this ever-shifting landscape of marketing to be grounded and rooted in the thing that never changes: the need for sales.

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May, 9, 2019

Using HubSpot to Track ROI for Your Digital Marketing

Do you want to learn how to track the ROI of your digital marketing? If you answered yes, HubSpot has all the data you need. ROI is an important factor in your marketing strategy, and many businesses struggle to determine the ROI of their digital marketing efforts. With HubSpot, you can track your ROI, host your website, manage and nurture your contacts, and more in one easy to use system.

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