February 7, 2023
One of the most important decisions facing business owners is how to make the best marketing dollar investment. The digital marketing landscape is changing at a rapid pace.
Who would be my day-to-day point of contact once I begin working with you?
At your Kickoff meeting you will be assigned a dedicated team of two people, one Account Director, and one Marketing Coordinator that will be in charge of your account. They will serve as your direct line of communication and will be the ones going over monthly and quarterly reports. This will ensure we have a synergistic and successful relationship long term.
What does the Momentum system look like? What does it entail? And do I need it?
Momentum is our robust proprietary system that guarantees double digit growth in 12 months or less. It is broken down into two phases. Phase 1 is the strategic part of the system where we “Plan The Work”. Here we invest time excavating the ins and outs of the business (goals, metrics, analytics, integrations, detailed target audience, branding, messaging, etc) in order to create a precise and layed gameplan. This phase lasts ~30-40 days. Then Phase 2 is the Execution phase where we roll up our sleeves and “Work The Plan”. This phase lasts the following 12 months. This system has a proven record of success and every client that goes through it comes out shining brighter than ever before.
How do you measure and ensure a positive ROI?
In Phase 1 of momentum (during the kickoff and brand workshop) we will come up with the KPIs that best meet the goals of your company. Usually for most companies it’s website visits (from target audience) or number of optimized keywords ranking on Google. We will both agree on which KPI you select, that way we know what we are shooting for and can ensure we will make the most effective use of your marketing dollars.
How do you handle the transition away from our current agency?
We understand that changing marketing agencies can be challenging. We play very well with others. It would be important for you to provide us with information regarding any ongoing campaigns that are time sensitive during the kickoff, (as well as any logins) so that we can avoid any lapses in the transition. If you have that information you can share it directly with us, but if not (and the other agency is easy to work with) we don’t mind doing a call with them so they can pass us the torch.
What's the difference between Digital Jumpstart and the Momentum System?
Our Digital Jumpstart package is essentially just the execution phase of Momentum, it is the “bite size” approach to the work we do. You tell us what you need most and we work on that. This is what most agencies do for clients. However it lacks the very important strategic planning and brand work that happens on the front end of Momentum (Phase 1).
Why would some clients go with Digital Jumpstart rather than the Momentum System?
Because they may not have the financial capability to be able to invest into Momentum, or they simply are too small still and want to get their feet wet in the marketing pond.
Do you have the capability to work with large firms?
Yes absolutely, our Momentum System is built primarily for growing companies usually in the 1M to 20M per year in revenue. Our ideal clients are desiring further growth and improvement while optimizing their marketing investment. A key function of Momentum is its ability to scale seamlessly alongside your business to allow for continued growth to any level.
