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March, 26, 2019

SEO vs SEM: The Battle for Web Traffic

It's easy to get SEO and SEM confused because their acronyms are almost identical, and they both involve harnessing the power of search engines. SEO is all about setting your website up for organic search engine success. SEM is SEO plus other paid tactics to get websites to the top of search engines.

Regardless of their similar names, SEM and SEO are different and require different strategies for success. When combined, both are valuable tools in the battle for website traffic. Learning the difference between SEO and SEM and how to implement both into your marketing strategy can help you get your website to the top of the SERPs.

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December, 18, 2018

How Keywords Create SEO Friendly Blog Posts

Keywords are the words and phrases that users type into search engines when they are searching the internet. Keywords provide clues that search engines, like Google or Bing, use to establish what your website pages are all about. Keywords can be as short as a single word, a 3-7 word phrase, or much longer. These longer keywords are known as "long-tail keywords." Long tail keywords have lower search volume, but are highly focused, meaning they typically convert well.

Once you search for a keyword or phrase in a search engine, it will try and deliver the most useful and relevant content in relation to your search phrase. The most relevant results will appear on page one, which is where you want your content to live.

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December, 13, 2018

Local SEO: How to Get Listed in Google Local Pack Results

Google Local Packs are prime real estate when it comes to being seen by a wide audience on the front page of search engine results pages (SERPs). Click-Through-Rates (CTRs) and conversions from casually browsing consumers to paying customers increase exponentially when you're listed as one of the Elite Three in a Local Pack. Of course, if it was easy to get placed in that magic box, it wouldn't be so special, right?

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November, 5, 2018

Dental SEO Attracts Patients to Your Practice

More Americans than ever rely on Google and other search engines to find new dentists. A study by the Pew Internet and American Life Project found that looking for health or medical information is one of the most popular online activities for consumers. Over 81% of internet users have researched their health online, and 21% search for a doctor or medical facility using the internet. These figures are projected to only increase in the future.

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October, 24, 2018

2020 Local SEO Strategy: How to Outrank Your Competitors

Optimizing your website should be an ongoing part of your business strategy. If you want your business to be found, then Search Engine Optimization (SEO) should be part of your digital maintenance. For businesses, like single brick-and-mortar stores, that are dependent on a single geographical region, SEO that is focused on local keywords, often called local SEO, is what will drive your search rankings up, and draw your customers in.

When it comes to outranking your local competitors, these strategies will help you get your business the visibility you deserve in 2020. 

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