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About Us

Building a better digital marketing agency.

Since 1995, we’ve been on a journey to create memorable marketing experiences that delight both our clients and their customers. We’re a team of thinkers, dreamers, get-it-doners, artists, writers, planners, and production mavericks. Our passion is to deliver smart, creative digital marketing experiences that grow revenue.

Origins

In 1995, Kelley “Krash” Bassett took a leap of faith out of the radio industry into the world of production. Producing radio ads, radio imaging, and TV ads became the staple of the agency’s work for the next 15 years. In 2014, when CEO Theresa Bassett, joined the agency a fresh perspective on sales and marketing was unleashed and a series of uncomfortable questions began to get asked about the heart of what clients needed to grow - what strategic insight, what solutions, what tools needed to be considered to serve them at the highest and best level?

This series of questions led to inevitable change and our production agency became full service, embracing the world of digital marketing, marketing automation, and content marketing. After years of project-led work, we began to see an even better way emerge: a clear, strategic path that created amazing momentum through a strategic, planned approach and the wise use of marketing dollars. Gone were the days of simply throwing more ads out there and hoping we hit higher sales - the Diamond Group was born as the strategic growth suite of services we recognize today. We are glad you are here - Let’s Grow Better…Together.

Theresa L. Bassett

Chief Executive Officer

Let’s grow your business together.

We’re Hubspot Gold Partners.

Customers are clearly in the drivers seat now,  and we use inbound marketing to attract customers to our clients front doors. As a certified Gold HubSpot Partner, we take great pride in our deep relationship with HubSpot. Our comprehensive training on the platform allows us to bring more value and insight to our clients to maximize their HubSpot experience. We have a perfect rating in the HubSpot Partner directory

Raleigh, NC HubSpot Agency Partner
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Our Give-Back Program

We’re committed to ethical business practices and supporting the communities we live and work in. Every year we give-back a portion of our profits to these amazing organizations.
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  • marineraider-logo
  • salvationarmy-logo
  • SEEDS-logo
  • auburninterfaith-logo
  • ASPCA-logo
  • marineraider-logo
  • salvationarmy-logo
  • SEEDS-logo
  • auburninterfaith-logo
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Where we work. And play.

Our talented team members work from locations across the country. We find talent in cities - big and small - and empower them to produce their best creative work for our clients.
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