Marketing agency in Traverse City

Having a strategic marketing plan is critical to growth and for reaching a specific marketing-related goals in a focused, cost effective, and achievable way. For most small businesses, a major part of the marketing strategy is digital. Consumers and businesses are almost always online, and you'll want to reach them where they spend their time. You'll need an agile marketing strategy. 

A best-in-class marketing strategy will take into account what your business is currently doing well and what it's missing in regards to the objectives, so you're more likely to reach your goal. 

Blessed with a knack for creating the perfect combination of color, and memorable words, the creative department builds marketing collaterals and web designs that are meant to inform and create an experience, connecting with customers on a deeper level.

Creatives strive to create an emotional connection to the brand. Using their knowledge of buyer personas, and brand positioning, they create the perfect content for the right channel. 

Websites need to be much more than pretty. They need to make a positive impact on your company's bottom line. Great web design is critical to the success of your business. A properly designed website will attract new customers, engage with visitors, and convert those visitors into new customers.

The Diamond Group builds websites that reflect positively on your brand, create an engaging customer experience, and contribute positively to the bottom line results. 

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. 

When it comes to media buying, it’s easy to focus on getting the lowest CPM, but efficiency and effective reach is what really matters. To achieve that, you need a strategy and tools that help you reach the right audience, through the right channels, at the right time. You also need the right tools to measure engagement and continually optimize to maximize results and minimize wasteful spending. 

Did you know that YouTube is the second most widely used search engine? It’s proof that video is huge. In fact, Hubspot reports that 43% of people want to see more video content from marketers. If video is part of your content strategy — and it should be — we have the in-house talent, experienced pedigree and gear to deliver mesmerizing productions for any occasion.

Whether it be press releases or a full blown brand reputation management or PR plan, we can help.  Actively managing your brand's exposure in trade publications, local press, and across social media platforms is an important part of taking things to the next level. 

With brand changes, internal communications is also critical to keep your team on track.  We understand these challenges in a quickly evolving marketplace and organization and can help draft the communication that keeps everyone aligned with your mission.

Sometimes your budget doesn't support an ongoing marketing team servicing  - we can help.  Work one-on-one with a strategist in biweekly sessions to continue getting momentum in your organization while executing tactical pieces on your own or with your internal team.  

Internal team training is paramount when working to bring more execution in-house or work on your team's professional development.  Ask us about our available training options.