Google Adwords is a great way to drive targeted traffic to your business or medical practice. By allowing you to target a specific audience with ads that lead them to relevant landing pages on your website, your opportunities for leads with high intent and interest will increase. There are three major ways a marketing agency certified in Adwords can help to grow your leads and increase your site traffic. The agency will work with you to put your business front and center, coming out ahead of the competition.
Quality Keyword Research
As with every business, you want to be easily found and convert your leads into customers. In order to do this, you need purposeful keywords that will attract leads. Keyword research is an ongoing process that requires time, extensive technical research, and dedication, something your business may not have.
An Adwords certified agency will do intensive research and find the most effective keywords in relation to your company to get you highly ranked amongst search engines, increasing your visibility. With the quality keywords they find applied to your brand, you will be above the competition. Marketing agencies will also research to find the keywords your competitors are using in order to consistently out rank them. With this knowledge, you will be able to stay a step ahead of the competition and use targeted keywords with a high return.
Impressive Ad Copy
Getting an edge on your competition, means strong ad copy to make you stand out among the rest. You want your ads to draw your audience in and keep them reading. A marketing agency will have the teams and skill set to write ad copy for your business that is targeted to your specific audience. They will take the time to research good content, study your competition, and utilize their extensive knowledge of marketing to create ads that work.
In a world built on catering to your audience and their specific needs, your ad copy needs to be personalized and effective. Impressive copy will move your audience into clicking on your ad instead of your competitors. Poorly written copy may drive some traffic, but will not lead to high conversion rates. Truly well written copy will not only drive traffic from qualified leads, but will also produce high conversion rates.
Optimized Landing Pages
Pay per click, or PPC, is what drives leads to your landing page. This is why you want to have landing pages that show off your business, have a great user experience, and are resourceful for visitors. Optimizing a landing page for multiple uses takes a lot of knowledge and tweaking.
When your landing page has higher quality and functionality than your competitor, you are giving your visitors a better experience that they will take note of in their decision to purchase your product or set up an appointment, depending on your call-to-action. A marketing agency will help improve your ad positions, and ultimately conversion rate, by analyzing your current landing page to resolve any aesthetic, user experience, or technical issues within it. They will make your page look great through web design and development as well as ensure that all leads are able to view it easily. With a professional landing page, your leads will be able to start their journey from visitor to customer.
PPC management takes a lot of time and dedication to make it truly effective. Marketing agencies know that your time is valuable and should be focused on the many facets of your business. An agency will focus their time and efforts on your PPC management and getting attention and clicks that will lead to your business. They know that pay-per-click is a competitive world and that they need to create the best possible PPC campaign in order to crush your competition and put your business at the front page.