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Business Strategy Growth

The Multi-Faceted World of Team and Talent

Posted on August 31, 2023 | Theresa Bassett

Officially opening your business marks the completion of your first hurdle. It’s important to take some time to celebrate that, but the second hurdle will come up quickly: you’ll need to build a team. How will you build a team that is effective and cohesive? What does an effective team even look like for you? Building a team can feel like a big responsibility, but it can be split into a few separate categories. These stages are attracting talent, retaining talent, and aligning your team. While it may take time, the end result is a team that is effective, efficient, and supportive. 

Attracting Talent

While you are searching for talent that fits your business mission, your candidates are seeking careers that best fit their needs, too. If a candidate doesn't feel like your job offer meets their criteria, they will unlikely put much effort into it. It’s even less likely they’ll plan to stay with your company for an extended period of time. When attracting the right people for your team, it’s good to consider offering benefits specific to your company, such as career development opportunities, competitive salaries, work-from-home options, and other perks that could help motivate employees to perform their best. Additionally, it’s good to ensure that your company has a strong reputation built on trust that can be reinforced through professional networks and positive reviews from former employees. By incorporating the right strategies, you can successfully attract talented people who are eager to become a part of your team. 

An eager team is crucial because it creates an environment where everyone works hard and enjoys their job. In turn, this leads to better work output, greater customer satisfaction, and ultimately, more success for the company as a whole. Investing in the right candidates early on will pay off in the long term. Building relationships with potential hires and understanding what they’re looking for in a job will help you find the best people who fit your needs while also meeting theirs. With this approach, businesses can ensure they have access to the best talent and that each hire is an excellent fit for their team. 

With the right hiring strategies, whether hiring platforms or hiring managers, you can find the most talented candidates and build strong relationships with them. These hires lead to better performance and increased employee retention. Investing in the right people will create an environment where everyone works together to achieve success and satisfaction. 

Retaining Talent

Retaining talent is essential for a successful business. What past and current employees say about your company plays a vital role in attracting new hires and retaining existing ones. People stay with companies that are receptive to their needs, have approachable managers, offer work-life balance opportunities, and provide other job-related incentives. An environment where your employees feel valued can help ensure your team stays with your company long-term. When these elements are present, you can build strong teams and foster loyalty, leading to better business outcomes. 

It is essential to have a supportive leadership team that values your employees' input and contributions while rewarding them for their accomplishments. When an employee feels appreciated and like there are opportunities to grow in their position and career, they are more likely to stay at your company long-term. Approachable managers who understand the work-life blend and can provide guidance create a positive environment where employees feel motivated to stay. Ultimately, when management establishes trust by providing clear expectations, offering support systems, and encouraging growth, it makes all the difference in retaining talented staff.

Aligning Team

A team aligned with your company culture and core values is essential for success. Unity within the team allows everyone to work together in harmony towards the same goal and produce results that everyone can be proud of. When each individual brings their unique set of skills to the table, backed by a strong sense of synergy within the team, it creates an environment of collaboration and mutual understanding. This can lead to more innovative ideas, faster problem-solving, and a better working atmosphere. Aligning your team with your company's core values is essential for creating an effective and productive workplace. 

By ensuring that everyone on your team understands and agrees with these values, you will be able to maximize their potential and create an environment where everyone can thrive. It's worth the effort to ensure that everyone is on board with the same mission and working towards the same outcome. When this happens, your team will have a foundation of trust, respect, and motivation to get things done. 

Companies need to think about how they align with the community they're a part of. A company that aligns with its local values and culture makes building solid relationships and trust within the community easier. It also helps to establish a shared set of core values, as this creates an environment where everyone feels welcome and respected while allowing employees to have a sense of purpose and pride in their work. Finally, by engaging with the community through various activities such as volunteering or fundraising, companies can positively contribute to society and create a lasting impact.  All these elements come together to form an environment mutually beneficial for the business and its local community.

The team that supports business functions plays a prominent role in how that business will or won’t grow. Hiring the right team means something different for every business, and it is up to the business owner to determine what it means to them. Finding and keeping the right team will take pressure off the business owner and produce an environment suitable for long-term continuation. The goals and complement of a business are team retention and long-lasting relationships with customers. Community and culture are two factors that are greatly important to how a business functions inside and out. Proper company culture produces efficiency internally, and community involvement produces support externally. A team has many facets, but adequate attention to each means more time to place efforts elsewhere. 

The Diamond Group is a strategic growth marketing agency that offers small businesses a proprietary system to create double-digit growth using inbound, content, and digital marketing, website development, and sales enablement tools.  Let’s build, grow, and scale better together and have a conversation.  Schedule a conversation NOW.

Theresa L. Bassett, CEO | theresa@diamond-group.co | 919-397-4207 

About The Diamond Group

The Diamond Group is a Wilmington, NC based digital marketing and web design agency committed to helping today's small businesses grow and prosper. With a 28-year track record of success, their proprietary in-house system and concierge-level multi-disciplinary team approach to marketing guarantees double-digital growth and optimizes marketing ROI. 

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