About 53% of marketers allocate more than half of their budget towards lead generation, yet 61% still consider it to be one of the most troublesome tasks. To make matters worse, nearly three-fourths of leads generated are not qualified sales leads when they initially interact with a business. If you don't have a powerful digital marketing plan in place, those attractive leads may never appear at all.
Digital marketing opens the door to many options that traditional strategies could never achieve. Here are five ways digital marketing can accelerate your business growth.
1. Reach New Customers and Target Audiences
Digital marketing enables businesses to reach potential customers quickly, no matter their location. With targeted campaigns using paid search, social media ads and email marketing, you can reach out to prospective customers who are likely interested in your products or services.
About 46% of consumers prefer to buy from familiar brands. In fact, the more they recognize and believe in your brand, the more they'll buy. Unfortunately, it takes over dozens appearances in front of one customer before you generate brand awareness.
You also only have a few seconds to make a first impression. After that, the consumer will decide whether they can trust your brand.
Generating brand awareness is essential for growing your business. Otherwise, consumers will never realize you exist. If they need your products or services, they'll choose one of your competitors instead.
Digital marketing strategies can help you reach more customers and maximize your visibility. For instance, optimizing your website for search engine optimization (SEO) will make sure that potential buyers come across your business when they are browsing the web.
Additionally, employing a pay-per-click advertising strategy (PPC), allows you to appear at the top of Google searches or on other websites frequently visited by consumers.
Creating a cohesive experience with your brand will help awareness grow. With repeat exposure, you'll gain brand recognition.
Consumers will start to recognize your brand at a glance. They might even associate your business with the products they need. When they want to purchase that product in the future, they'll recall your brand.
Instead of researching which business to choose, they might remember your brand before visiting your website directly.
Gain Loyal Customers
You can also use your marketing strategy to help consumers learn more about your business. If they can't learn about your brand, they won't trust you. For 94% of consumers, transparency is key to loyalty.
In fact, 39% will switch brands in pursuit of brand trust.
Cultivating loyal customers is essential to any business's success and growth. Not only do they help boost your sales, but a single loyal customer can be worth up to 10 one-time purchasers! So if you're looking for sustainable results over the long haul, investing in creating loyalty will prove key.
Reach Ideal Customers
Unlike traditional marketing methods such as flyers and billboards which cast a wide net that may not yield many results, digital marketing offers the opportunity to reach ideal customers who are already interested in your products or services. Additionally, you can use personalized messages to further appeal to these consumers so that they become more likely to make a purchase. Digital marketing is an effective way of targeting only those individuals who need what your business has to offer.
By personalizing your interactions with customers, you will be able to nurture deeper and more meaningful relationships that result in increased sales.
2. Generate Website Traffic
If people aren't coming to your website, chances are they're not aware of your business either. Fortunately, you can use online marketing strategies to increase website traffic and bring in potential customers.
SEO helps you appear on the front page when consumers search for terms related to what you offer; this way, more people have access to learning about your company through Google searches.
After visitors become familiar with your organization and its services, it's time for them to convert into a lead or sale - something that is made possible thanks to the power of an optimized website.
If you're looking for an economical way to boost your organic search engine rankings and drive more website traffic, SEO is the answer.
With effective optimization strategies in place, not only will this grow brand awareness but it can also spark a significant return on investment (ROI). As a result of improved rankings, increased traffic leads will be yours to enjoy.
3. Remain Competitive
Chances are, your competitors are already using online marketing to reach customers. Investing in digital marketing this year will help you remain competitive.
In fact, you can use the latest marketing trends to get a step ahead.
For example, perhaps your competitors aren't using video marketing to appeal to customers. Maybe they haven't used PPC advertising yet. You can reach those customers before your competitors get the chance.
Consider partnering with a digital marketing agency this year. With our help, you can take the lead within your niche without wasting time and money.
4. Strengthen Your Reputation
Building trust with potential customers is essential for your business to succeed. Utilize online marketing as a tool to establish your brand's reputation and make it stand out from competitors in the same niche.
Creating interesting, informative blog posts that showcase your experience and knowledge will help build credibility and demonstrate EAT (expertise, authority, trustworthiness). This way people are more likely to have faith in you -which ultimately leads them buying from you.
Harnessing the power of customer reviews as part of your marketing plan can be an incredibly effective way to boost engagement and acquire new customers. By displaying glowing feedback from pleased clients on both your website or Google Business, you'll create a sense of trust that will encourage potential customers to take the plunge with your brand.
5. Gather Helpful Data
With digital marketing, you have the ability to gain insights into which content performs best. With the help of Google Analytics, for instance, you can determine where leads are made on your website and what pages people visit. By using PPC advertising and social media analytics tools, data about customer demographics becomes readily available as well as preferences that you would otherwise never uncover with traditional marketing techniques.
Then, you can use this data to improve your digital marketing campaigns over time. You can even start A/B testing digital ads. As you make improvements, your ROI will improve.
Then, you can set your future campaigns up for even more success!
Build Your Business: Invest in Digital Marketing Services
Digital marketing is the key to a successful and profitable business in 2023. It allows you to reach more potential customers, remain competitive with other businesses, build your brand's reputation, and gather insightful data for future campaigns.
With a strong strategy in place, you can improve your ROI and set your business up for long-term growth.
Remember, you don't have to develop your online marketing strategy alone. We're here to help.
Contact our team today to get started.