Dental clinic profits typically range from 30% to 40%. If you are looking for a single marketing tactic to max out your profit margins, dental SEO can help.
SEO is an acronym for search engine optimization. This strategy incorporates keywords and high-quality content to increase the visibility of your business website on search engines like Google.
There are countless benefits of SEO, especially for dental clinics. You can reach more patients in your area and build trust with them through high-quality content. And these aren't the only benefits.
Are you wondering why you should consider using SEO for your dental clinic? Keep reading for the top eight reasons we think you should know.
1. Rank Higher in Search Engines
Google and other search engine algorithms reward websites that put out high-quality content with higher search rankings. The best way to create high-quality content is to choose the right SEO keywords.
SEO keywords are the phrases patients type into a search box to find businesses like yours. Including these keywords in your website content increases your business' visibility to your target customer.
Don't worry if you feel like you have to start from scratch. You can optimize the content already on your website with high-quality keywords. That way, patients can find you when they search online.
2. Increase Traffic to Your Website
One of the biggest challenges for dentists these days is finding new patients. Accepting multiple insurance providers is a great strategy for retaining patients. But what about getting them to your clinic in the first place?
As we've mentioned, SEO can get you ranked on the first page of Google. Ideally, you want to shoot for the top or top three search results. After all, going from the second to the first page of Google can up your traffic by 143%.
Getting ranked first in search results has the potential to improve your dental clinic's website traffic even more. Studies show that 34% of all Google organic traffic goes to the top search result. With SEO, that could be you!
3. Maximize PPC Campaigns
There is a whole lot of synergy between pay-per-click (PPC) advertisements and SEO campaigns. Coming up first in paid ad search and organic search doubles your opportunity to attract new patients.
Adding organic SEO to your digital marketing strategy can also cut paid advertising costs. If your website ranks well for your keyword(s), you may not need to put as much money into your PPC campaign.
And unlike ads, SEO stays live 24/7. When you stop paying for ads, you won't benefit as much as you will from organic search. Organic SEO continues to produce results as long as your website stays live.
4. Look More Credible
The average Google searcher puts more trust in a high-ranking result than a website that does not rank at all. Not only that, but search engine algorithms will favor you more. This could increase your ranking even further.
Credibility is particularly important for businesses like yours. That is because of Google's E-A-T (expertise, authority, and trustworthiness). This ranking factor especially applies to content in the medical field.
5. Boost Patient Engagement
User experience and high-quality content are two pillars of a good SEO strategy. They are also critical for encouraging prospective patients to engage with your site and, therefore, learn more about your brand.
Good user experience incorporates factors like fast loading times and a simple and intuitive layout. Browsers should know exactly where to find the information they are looking for, or else you risk them clicking off your site.
High-quality content ensures your site's visitors can find the information they are searching for. A large volume of binge-able content also keeps prospects around for longer and increases the likelihood of a conversion.
6. Collect Valuable Data
SEO campaigns can produce an incredible amount of data for your practice. With an SEO report, you can see the keywords your patients are searching for, how often they search for them, and which search results they click.
Analyzing this data can give you valuable insights into your prospective patients' intentions. Plus, you can find out how well your website performs against the competition.
The information you collect from SEO reports can help you shift your strategy if it isn't producing the results you want. That way, you will save countless dollars on marketing and improve your ROI.
7. Target Local Patients
According to Think with Google, "near me" searches have increased 150% over the last few years. With many patients looking for in-network providers, you can bet your prospects are running local searches, too.
Using local tags in your keywords can make your website more visible to patients searching in the area. Traffic from local keyword searches is highly targeted and more likely to convert.
8. Bypass Your Competitors
In today's digital world, you know your top competitors are turning to SEO. If you want to compete, you have to get on board, too. Better yet, you need a robust SEO strategy that puts you ahead of the competition.
When designing your website, pay attention to what your competitors are doing. You do not want to mimic their strategies. Instead, figure out what your competitors' websites are missing and include it on your site.
And don't forget about the power of local SEO. Using "near me" tags and other keywords prospective patients are searching for in your area is a surefire way to get you more business, especially if your competitors aren't doing local SEO.
Want to Harness These Benefits of SEO?
We have only scratched the surface when it comes to the benefits of SEO for dental clinics. Organic marketing tactics are the most affordable and effective way to win your clinic more patients and boost your profits.
Are you looking for a digital marketing company with SEO expertise? Diamond Group offers managed SEO services to dental clinics like yours. Contact us today to learn more about our offerings!