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How to Create a Digital Marketing Strategy That Works

Posted on April 9, 2022 | Kelley Bassett

Creating a digital marketing strategy can seem daunting, but it doesn't have to be. In this blog post, we will walk you through the steps that you need to take to create a strategy that works for your business. We will discuss the different aspects of digital marketing and provide tips on how to optimize each one. By following these steps, you can create a strategy that helps you achieve your business goals and reach your target audience!

What is Digital Marketing?

Digital marketing is the process of promoting a product or service online. This can be done through a variety of means, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing.

The goal of digital marketing is to reach potential customers through the use of digital channels.

By doing so, businesses can potentially bring in more leads and sales than they would through traditional marketing methods.

As its name suggests, digital marketing takes advantage of the fact that most people now use digital devices, such as smartphones and computers, to connect to the internet. This means that businesses have a much larger potential audience when they engage in digital marketing.

Additionally, digital marketing allows businesses to track their progress and results much more easily than traditional methods, making it an essential tool for any business looking to stay ahead of the competition.

Importance of a Digital Marketing Strategy

Anyone who's ever tried to navigate the digital world without a map knows how quickly things can get overwhelming--and fast. That's because the internet is always changing, and what worked last year might not work this year.

That's why having a digital marketing strategy is so important. It's like a roadmap that helps you chart a course through the ever-changing landscape of the internet. And just like a physical roadmap, a digital marketing strategy can help you avoid getting lost along the way.

Without a digital marketing strategy, you're at risk of wasting time and money on activities that don't produce results. But with a well-crafted digital marketing strategy, you can focus your efforts on the tactics that are most likely to lead to success.

Types of Digital Marketing Strategies

If you're like most people, the word "digital marketing" probably conjures up images of banner ads and pop-up windows. But the truth is that digital marketing encompasses far more than just display advertising. There are four primary types of digital marketing: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. Each of these strategies has its advantages and disadvantages, and the best digital marketing plan will likely make use of all four.

SEO is the process of optimizing a website for search engines, making it more likely to appear higher in search results. This can be accomplished through a variety of techniques, including keyword research and link building. Although SEO can be time-consuming and require some technical expertise, it is often the most cost-effective form of digital marketing.

PPC advertising allows businesses to place ads on search engine results pages (SERPs) in order to attract attention from potential customers. Advertisers only pay when their ad is clicked, making it a very cost-effective way to reach potential customers. However, PPC ads can be very intrusive and may turn off potential customers if they are not relevant to what they are searching for.

Social media marketing is the process of using platforms like Facebook, Twitter, and LinkedIn to build relationships with potential and current customers. This can be done through a variety of means, such as creating informative blog posts or sharing engaging images. Social media marketing can be very effective in building brand awareness and generating leads. However, it can also be time-consuming, and it requires a constant effort to maintain.

Email marketing is the process of sending out newsletters, promotional offers, or other types of email content to a list of subscribers. This can be an effective way to stay in touch with current customers and generate new leads. However, email marketing can be very spammy if not done correctly, and it can be difficult to build a large enough list of subscribers to make it worthwhile.

The best digital marketing strategy will likely make use of all four of these techniques. Each has its own advantages and disadvantages, and the key is to find the right balance for your business. If you're not sure where to start, consider working with a digital marketing agency that can help you create a customized plan for your business.

How to Create Your Own Digital Marketing Strategy

Creating your digital marketing strategy can feel like a daunting task, but it doesn't have to be. Here are a few simple steps to get you started:

  1. Define your goals. What do you want to achieve with your digital marketing strategy? More website traffic? More leads? More sales? Once you know what you're hoping to achieve, you can start to develop a plan to make it happen.
  2. Identify your audience. Who are you trying to reach with your digital marketing efforts? Think about their age, gender, location, interests, and so on. The more specific you can be, the better.
  3. Choose your channels. There are a lot of different digital marketing channels out there (Facebook, Instagram, Google AdWords, email marketing, etc.), so it's important to choose the ones that will work best for reaching your target audience.
  4. Create engaging content. Once you know who you're trying to reach and where you're going to reach them, it's time to start creating some great content! It should be interesting, informative, and relevant to your target audience.
  5. Promote your content. Once you have some great content created, it's time to start promoting it. There are a lot of different ways to do this, so find the ones that work best for you and your business.
  6. Track your results. The only way to know if your digital marketing strategy is working is to track your results. Keep an eye on your website traffic, leads, and sales, and adjust your strategy as needed.

By following these simple steps, you can create a digital marketing strategy that will work for your business. Just remember to be clear about your goals, know your audience, choose your channels wisely, create engaging content, and track your results. With a little effort, you'll be on your way to success!

Tips for Optimizing Each Aspect of Your Strategy

There's no one-size-fits-all answer to digital marketing success, but there are some tried-and-true tips that can help you fine-tune your strategy and get the most out of your digital marketing efforts. Here are a few things to keep in mind as you work to optimize each aspect of your strategy:

  1. Start with a solid foundation. Make sure you have a well-designed website that is optimized for search engines and provides a good user experience. This will be the starting point for all of your other marketing efforts.
  2. Create quality content. Content is still king when it comes to digital marketing. Make sure you are creating helpful, relevant, and engaging content that will appeal to your target audience.
  3. Promote your content. Once you have great content, make sure you are promoting it through social media, email marketing, and other channels. Get creative and think outside the box to get your content in front of as many people as possible.
  4. Analyze and adjust. Always be tracking your results and analyzing what is working and what isn't. Use this data to continually adjust and improve your digital marketing strategy over time.

By following these tips, you can optimize each aspect of your digital marketing strategy and create a plan that will work for your business.

What to Expect From Your Digital Marketing Strategy

If your digital marketing strategy is working, you can expect to see results. You'll see an increase in website traffic, engagement on your social media posts, and perhaps even a few new leads. But don't get too excited just yet - these results are just the beginning.

To sustain your momentum, you'll need to continue producing quality content, engaging with your audience, and continuously testing and optimizing your campaigns. If you're able to do all of these things, you can expect to see ongoing success with your digital marketing efforts.

What happens if your digital marketing strategy isn't working? Here's what you can expect:

First, don't panic. It can take some time for a digital marketing strategy to start showing results. If you're not seeing an immediate return on your investment, that doesn't necessarily mean that your strategy is doomed to failure. Give it some time and see if results begin to improve.

If results haven't improved after a reasonable amount of time, then it's time to take a closer look at your strategy. Are you targeting the right audience? Is your content relevant and engaging? Are you using the most effective channels? These are all important questions to ask when troubleshooting a failing digital marketing strategy.

If you're still not seeing results after making some adjustments, then it might be time to bring in a digital marketing agency for a second look. They can help you identify any areas that need improvement and offer suggestions for how to get your strategy back on track.

No matter what, don't give up on digital marketing altogether. With a little effort, you can create a digital marketing strategy that works for your business. Just remember to be clear about your goals, know your audience, choose your channels wisely, and always be testing and adjusting. With these things in mind, you'll be well on your way to success!


Digital marketing is a complex and ever-evolving field, but with the right strategy in place, you can achieve great success. 

Keep the following tips in mind as you work to create or improve your digital marketing plan: start with a strong foundation, produce quality content, promote your content effectively, and analyze and adjust your efforts regularly. 

If you can do all of these things, you can create a digital marketing strategy that works for your business.

Do you have any tips for creating a successful digital marketing strategy? Share them with us on social media.

If you found this article helpful, be sure to share it with your friends and followers! 

And if you want more great tips on all things digital marketing, be sure to subscribe to our blog. We'll send new articles straight to your inbox so you can stay up-to-date on all the latest and greatest marketing trends.

About The Diamond Group

The Diamond Group is a Wilmington, NC based digital marketing and web design agency committed to helping today's small businesses grow and prosper. With a 28-year track record of success, their proprietary in-house system and concierge-level multi-disciplinary team approach to marketing guarantees double-digital growth and optimizes marketing ROI. 

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