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Differences Between HubSpot CMS Free, Starter, Pro and Enterprise

Posted on March 13, 2023 | The Diamond Group

Are you considering taking advantage of HubSpot’s content management system to power your website? It has become a popular choice due partly to its comprehensive suite of features (including its well-known and powerful CRM features).

There are four levels of the HubSpot CMS — Free, Starter, Pro, and Enterprise. Choosing the right plan is crucial for ensuring your website meets all your technical needs.

This guide will take you through each package individually, offering insight into website-building tools, content management capabilities, and cost. By the end, you’ll be able to decide which option is the best fit for you.

What’s Included in All HubSpot CMS Plans?

Before we dive into each HubSpot CMS plan, it’s helpful to know what’s included in every plan from HubSpot. You’ll find the following features included in each plan, providing you with a good idea of what to expect as a base from this popular marketing software.

Note that other features, such as subdomains and Facebook Messenger integrations, are included in all HubSpot CMS plans but vary in the depth of the feature or the level of access offered. 

For example, Facebook Messenger integrations are available with all plans. However, you have to upgrade to the HubSpot Enterprise plan to enjoy custom bots to further boost your social media marketing efforts. The features listed below are standard and entirely accessible regardless of your chosen plan.

Drag & Drop Editor

Want to build a website but don't know any code? Don't worry. With HubSpot CMS, you can edit and customize your site without ever needing to touch a line of code. 

With its powerful drag-and-drop editor and design manager tools, it's easy to create exactly the website you need, all without needing a developer. So no matter your skill level, you'll be able to get your website looking just right in no time.

If you do need help with web design, we’re here to help you create the high-converting website of your dreams.

Mobile Optimization

In today’s mobile-focused world, your website has to be optimized for mobile. This is especially critical in a world where people use their phones more than ever to book appointments or look for medical services.

Luckily, all HubSpot CMS plans come with mobile optimization to ensure your site looks perfect on any size screen. The integrated code responsiveness ensures all visitors have a smooth and seamless experience regardless of their device.

Email Marketing

With any HubSpot CMS plan, you get the freedom to send 2,000 emails per month. This is something that other website platforms like Wix and WordPress cannot offer. 

This is an incredible benefit for those just getting started and building out their websites. It gives you the flexibility and scalability to control your email marketing without paying extra fees.

SSL Certificate

When you use HubSpot CMS, you get access to secure web hosting. Your website is backed by an SSL certificate at no extra cost, which you'd have to pay for if you were hosting your site separately on other popular hosting platforms. 

What's even better is that the SSL certificate automatically renews each year. This means you don’t have to remember to do it amid your busy schedule. Instead, you can focus on growing your orthodontist business or investing in more plastic surgery certifications.

Built-In AMP Support

HubSpot CMS comes with built-in support for Google AMP, a technology that helps optimize mobile web experiences and makes optimizing your blog content for SEO a whole lot easier.

This is incredibly important for healthcare business owners like you because it ensures your blog content is properly displayed on any device, from phones to tablets. It can also help you boost your SEO rankings.

Free HubSpot CMS

Building a secure, optimized website for free is an incredible deal for any business of any size, and Hubspot CMS’s free plan allows you to do just that.

This incredible package comes with up to 25 website pages and free marketing, sales, service, CMS, and operations tools. Simply put, it’s the perfect plan for easily streamlining your business operations. 

And best of all, did we mention that it’s totally free? Unlike other CMS platforms, Hubspot doesn’t hide fees or surprise charges with its most basic plan.

Although dynamic content isn’t included in the deal, you can access email marketing features with 2,000 sends per calendar month. The only caveat is that you'll have HubSpot branding on all your web pages and live chat. 

But to offset that, the upsides are tremendous, including the following features:

  • Basic (HubSpot branded) Facebook Messenger integrations
  • List segmentation
  • Premium hosting (with the SSL certificate mentioned above)
  • Conversational bots 
  • SEO recommendations
  • Three report dashboards
  • Mobile optimizations
  • One blog (with up to 100 blog posts)

As mentioned above, Google AMP support is also built in for all blog content so you can provide a better mobile experience for your users and boost your SEO rankings. Mostly, we’d like to point out that access to those reporting dashboards makes it easier to engage with potential customers.

Starter HubSpot CMS

The HubSpot Starter CMS plan is designed for small businesses and costs just $25/month (or $23/month when billed annually). It's the perfect starting point for those who need more out of their website than the features included in the free plan.

With this paid option, you get more than just hosting and SSL security. Additional features include:

  • 50 website pages (still without dynamic content, unfortunately)
  • Up to 1,000 blogs on your blog (without the HubSpot branding)
  • Facebook Messenger integrations with lead capture and chat volume reporting
  • Multi-language content creation

In addition to these features, you can also take advantage of live chatbots with ticket creation, lead qualification, and bots that help you book meetings. Audiences are also expanded under the ad management features of Hubspot CMS, as are the capabilities for HubSpot Forms.

Overall, the HubSpot Starter CMS plan provides an excellent starting point for businesses with slightly more marketing needs than you’d get from the free version. 

With built-in SEO tools and expanded content options, this plan makes it easy to start creating and managing your online marketing efforts at a fairly affordable price.

Pro HubSpot CMS

The Professional HubSpot CMS plan is where you really start to notice the difference in this powerful marketing software. You get access to a whole suite of CMS and CRM features for $400/month (or $360/month when billed annually).

You can streamline your inbound marketing plan by unlocking access to over 10,000 web pages and 100 blogs, along with the convenience of dynamic content. 

Professional users enjoy all the features offered on the starter plan, too, so that you can make the most out of your Professional plan, plus others that include the following:

  • Performance and engagement with 25 reporting dashboards
  • Bots, chats, and forms with added customization capabilities
  • Up to 100 shared inboxes
  • Expanded language options for multi-lingual audiences
  • Content staging to perfect your site before the launch
  • Product features for eCommerce sites
  • Video hosting and management tools
  • A/B testing capabilities so you can make minor tweaks that have a big impact on UX

However, one of the biggest benefits of boosting your plan to a Professional level is SEO and content marketing tools. You get access to SEO and content strategy features like topic clusters, SEO recommendations, and duplicate management AI tools that help you find duplicates across contacts.

Enterprise HubSpot CMS

Finally, the Enterprise plan is the most comprehensive CMS plan from HubSpot. What's it got? Everything. No, literally, any HubSpot CMS feature is available to you with this plan (which is why it comes in at $1,200/month).

With the Enterprise HubSpot CMS plan, you get all the features included in Starter and Pro, plus expanded capabilities for larger businesses. You'll have access to the following:

  • Powerful analytics tools
  • AI-driven personalization engines
  • Multi-site management for managing multiple websites from one console
  • Custom reporting with up to 100 dashboards
  • Unlimited blogs with unlimited posts per blog
  • Unlimited users on all plans (including clients)
  • Developer APIs for custom website coding

Additional features include landing pages with expanded capabilities, multi-language content creation, customizable traffic analytics, up to 200 currencies, and more, making this plan quite robust. All of this makes the Enterprise HubSpot CMS plan a powerful CMS perfect for larger businesses.

Make HubSpot CMS Work for You

Need help choosing the best HubSpot CMS plan? At Diamond Group, we’re proud to be a HubSpot Partner Agency. We leverage our expertise to help you create meaningful content that helps people learn, solve problems, and contact you through search and social media.

By utilizing the latest tools of HubSpot CMS, we create high-impact campaigns that attract more leads and boost your brand awareness. So contact us today to develop content strategies tailored specifically to meet your brand's business goals. We'll help you choose the right plan for your needs and then craft a strategy around it.

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About The Diamond Group

The Diamond Group is a Wilmington, NC based digital marketing and web design agency committed to helping today's small businesses grow and prosper. With a 28-year track record of success, their proprietary in-house system and concierge-level multi-disciplinary team approach to marketing guarantees double-digital growth and optimizes marketing ROI. 

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