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Dental Marketing

Dentists Can't Just Use Word-of-Mouth to Get More Patients

Posted on September 5, 2022 | The Diamond Group

There's no question that dental practices need patients to stay afloat. But with all of the competition out there, how can you make sure your practice stands out? Many dentists are finding that simply relying on word-of-mouth is not enough to spread the news about their practice. Having a great website design is no longer something that can be overlooked, and embracing digital marketing is the best path to attract new patients.

Website Design is Critical to Your Success

Your website is often the first impression potential patients will have of your practice. If it looks outdated or is difficult to navigate, they may move on to another dental practice. Investing in a modern website design can help you stand out from the competition and give potential patients the information they need about your practice.

Digital marketing can help you attract new patients by reaching a wider audience than word-of-mouth alone. You can use online advertising to target potential patients in your area who are looking for dental services. You can also use social media to connect with potential patients and build relationships with them over time.

Investing in digital marketing may seem like a lot of work, but it can pay off in the long run. By reaching a wider audience and building relationships with potential patients, you can attract new patients to your practice and grow your business.

SEO

If you're running a website, it's important to make sure you're utilizing SEO (search engine optimization) to its fullest potential. Why? Because SEO is what helps you rank higher on search engines, and the higher you rank, the more views your website is likely to get. In other words, SEO is a powerful tool that can help you reach your goal of acquiring more views for your website.

There are a number of factors that go into SEO, including the keywords you use in your website's text. It's important to choose the right keywords - ones that are popular but not too popular, relevant to your website's content, etc. - in order to give your website the best chance of ranking high on search engines. With the right keywords in place, anyone who searches for those terms is likely to land on your website. So if you're not utilizing SEO, you're missing out on a key opportunity to reach your target audience and boost your website's traffic.

Google Reviews

Reviews can be both a very hurtful and helpful thing to a dental practice. What makes reviews so important is the fact that the whole world can see what someone is saying about your business. If someone leaves behind a very nasty review, that may turn some people away who were considering your practice. This is why it's so important to try to get as many 5-star reviews as possible.

The more positive reviews you have, the more likely potential patients will be to give your practice a chance.

There are a few different ways you can go about getting Google reviews. One is simply to ask your patients if they would be willing to leave a review after their appointment. Another way is to send out follow-up emails or postcards with links to your Google listing. You could even offer incentives for writing a review, like a discount on future services. No matter what method you choose, try to make getting Google reviews a priority for your dental practice.

Social Media for Dentists

As a practice owner, it's important to be where your potential patients are. And these days, that means being on social media. Creating a strong presence on platforms like Facebook, TikTok, and Instagram can help you reach a wider audience and build relationships with potential and current customers.

Posting engaging content, answering questions, and responding to reviews are all great ways to show that you care about your patients and their experience with your business. Having an active social media presence can also help you stay top of mind when people are ready to make a purchase.

SEO Strategy Session

Innovative Dental Marketing

Having an online presence is essential for dentists looking to strengthen the awareness of their practice, build their brand and drive clients to their doors. Traditional marketing efforts simply aren't enough anymore - if you want to stay ahead of the competition, you need to be visible online. That's where we come in. We're experts in social media and Google advertising, and we know how to build unique campaigns that generate targeted traffic. We'll make sure you get the best return for your money, and we'll help you solve all of your marketing problems. So don't wait any longer - contact us today and let us help you take your dental practice to new heights.

About The Diamond Group

The Diamond Group is a strategic growth marketing agency that offers small businesses a proprietary system to create double-digit growth using inbound, content, and digital marketing, website development, and sales enablement tools. Let’s grow better together and have a conversation.

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