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Digital Marketing

A Guide to Digital Marketing Packages

Posted on July 7, 2023 | The Diamond Group

In today's digital age, having a strong online presence is more important than ever. Using various digital marketing channels, you can reach a wider audience, increase brand awareness, and achieve your business goals. That's partly why 51% of companies use at least eight channels to interact with customers.

But there's one thing. Investing in individual digital marketing services is great. However, the real magic happens when you combine various services.

Pairing services together in custom-made digital marketing packages compounds the effects of digital marketing. The result? Higher ROI and greater overall success.

That's why we're here to walk you through some of the best services to pair together for your business needs. From social media advertising and SEO to email marketing and content creation, we'll discuss the benefits of combining different services to form a comprehensive marketing strategy that works for you.

Why You Need a Digital Marketing Strategy

Before you start looking into digital marketing packages, developing a digital marketing strategy that fits your business's specific needs and goals is essential. Why? Developing a strategy will allow you to create a detailed roadmap that outlines the steps you need to take to reach your target audience.

A strategy can give you a clear understanding of your target audience, the platforms they use, and the messages they are most likely to respond to. It will help you:

  • Identify the most effective marketing channels
  • Set realistic goals
  • Measure your success

This might sound like a lot of work. However, creating a digital marketing strategy doesn't have to be complex or overwhelming. It simply requires some initial planning and research. Additionally, a strategy is crucial to avoid wasting time and resources on marketing tactics that may not work.

Most Common Digital Marketing Services

There's no denying it in today's business landscape. Digital marketing can help most businesses achieve their marketing goals.

However, it's essential to note that there is no one-size-fits-all approach to digital marketing. You need to identify your business goals. Then, you need to create a customized digital marketing campaign that best fits them.

This includes choosing the right services to help you achieve those objectives. Here are some of the most common digital marketing services you should know about.

Website Design

Your website is a vital component of most modern marketing strategies. Therefore, you should ensure a visually appealing website and easy to navigate. The more engaging your website is, the more chances you can attract visitors. Additionally, a user-friendly website can help increase your conversion rates.

If you're looking to revamp your website, you'll want to consider a professional website design service. This can include everything from creating a custom design to optimizing your site's navigation and structure. Regardless, it's usually best to leave this to experienced professionals.


Search engine optimization is one of the most important services in your digital marketing campaign. SEO involves optimizing your website to rank higher in search engine results. The higher your website ranks, the chances of attracting visitors will significantly increase.

However, SEO isn't just a one-time thing. It's a very broad category of digital marketing. SEO encompasses various techniques, including keyword research, on-page optimization, and link building. Depending on your goals, you may want to focus on certain aspects of SEO more than others.


Pay-per-click (PPC) advertising is a way to drive traffic to your website by paying for ads that appear at the top of search engine results pages. You only pay when someone clicks on your ad, which can help ensure you get a solid investment return.

Managed PPC services can be a great option if you're looking to quickly drive traffic to your site or promote a specific product or service. However, monitoring your campaigns closely is important to ensure you're not overspending on clicks that aren't resulting in conversions. That's why having someone manage campaigns for you is usually best.

Social Media

Social media can be a powerful tool for building your brand and engaging with your audience. As you likely know, there are a variety of social media platforms to choose from, including Facebook, Twitter, Instagram, LinkedIn, and more.

Depending on your goals, you may want to focus on certain platforms more than others. For example, if you're a B2B company, LinkedIn may be a better choice than Instagram.

How do you know what's best for your brand? You book a consultation call and strategy session with us. Understanding which social media platforms to target depends on an in-depth analysis of your business, its competitors, and the target audience.

The Bottom Line

The digital marketing services you choose will depend on your specific business goals. And this isn't even an exhaustive list of digital marketing options. For example, on top of these, we also offer video production, branding, and even PR services.

Basically, whether you're looking to build your brand, drive more traffic to your site, or increase conversions, a service can help you achieve your goals. The best way to figure out which is right for you, though, is to book a strategy session to see where you're currently at and how we can help you get to where you want to be.

The Best Digital Marketing Packages

As mentioned, to maximize your marketing ideas, it helps to pair digital marketing services that will complement each other. While some agencies offer these in pre-made packages, we prefer creating custom digital marketing plans. With that said, let's explore the best digital marketing services to include in any ideal package.

SEO and Content Marketing

SEO is the process of ranking your website on top of search engine results pages. At the same time, content marketing is creating and distributing content that attracts and engages your audience. These two services work together to boost your website's visibility, improve your search ranking, and build brand awareness.

So, suppose your website has a solid SEO foundation, but your content cannot engage your audience or vice versa. In that case, integrating these two services will deliver more effective results.

What might this look like executed in a digital marketing strategy? A package might include:

  • Keyword research and analysis
  • On-page optimization
  • Website content development
  • Blog post creation and management
  • Link building
  • Monthly tracking and reporting on website growth

Most managed SEO plans include all of these services. But again, it's important to chat with us (or any agency) about custom solutions.

Paid Search Advertising and Remarketing

Paid search advertising allows you to pay when someone clicks on your ad. Yep, just like the PPC service mentioned above. Remarketing is another form of paid search that targets users who have previously visited your website with ads tailored to them.

These two strategies can help you quickly reach your target audience, increase website traffic, and generate more leads or sales conversions. A digital marketing package that includes these services might include the following:

  • Keyword research and analysis
  • Creation of ad campaigns
  • Ad copywriting and design
  • Landing page creation and optimization
  • Campaign tracking and analysis

Most importantly, however, it should include the creation of marketing campaigns targeting visitors who don't convert.

Social Media Marketing and Influencer Outreach

Social media marketing is about building relationships with your audience by creating engaging content and interacting with them online. Conversely, influencer marketing leverages individuals or groups with a substantial following to promote your brand or products.

Pairing these two services together will significantly impact your social media presence, increase your credibility, and bring awareness to your brand. A package like this might include the following:

  • Social media strategy development
  • Creation of social media content
  • Posting and scheduling of social media content
  • Influencer outreach and partnership management
  • Monthly tracking and reporting on growth

Can you do all of this in-house? Sure. However, reaching out to influencers is time-consuming and sometimes complex. It's best to work with an established agency that might already have relationships with influencers or managers.

Influencer Marketing and Video Production

What if you want to add to your social media marketing efforts? Video production is always worth it! It involves creating impactful videos designed to engage with your audience. Together, these two services can create engaging content to resonate with your target audience, increase your reach, and grow engagement rates.

Email Marketing and Marketing Automation

We didn't mention email marketing above, but it's a helpful tool in today's digital world. Experts suggest that for every $1 you spend on email marketing, you can expect an average return of $40.

What does that entail? Quite a bit. However, you usually send promotional messages to your subscribers.

Marketing automation is the use of software to streamline repetitive marketing tasks. Pairing these two services together will help you engage prospects throughout their buying journey, nurture them through the sales funnel, and drive more conversions.

A potential email marketing and marketing automation package could include the following:

  • Email list management and segmentation
  • Email campaign creation and deployment
  • Automated email workflows for lead nurturing and follow-up
  • Sales funnel tracking and analysis
  • Monthly reporting on email campaign performance

It's worth mentioning that all of this should involve in-depth analytics. You should be measuring and analyzing data to make informed business decisions. Adding analytics lets you track your email campaign's success rates and adjust your strategies based on the data.

Web Design and Copywriting

Web design involves developing and maintaining your website while copywriting involves writing engaging content to persuade your audience to purchase your product or service. These two services increase conversion rates and create a seamless user experience.

The Case Against Pre-Made Packages

Whew. We've just thrown a lot at you. What's next? It's likely time to start looking for digital marketing services.

As mentioned, you've probably come across pre-made packages that bundle together a set of services at a fixed price point. It's quite common in the industry these days. While it may seem convenient, we strongly believe in the benefits of a customized digital marketing strategy tailored specifically to your business needs.

Let's explore why we recommend a personalized approach and why these pre-made packages may not be the best choice for your digital marketing campaign.

One Size Does Not Fit All

Digital marketing is not a one-size-fits-all solution. It's as simple as that.

A pre-made package may not consider your business's unique needs. Every business is different, and a customized strategy ensures you receive personalized services catering to your specific requirements.

This looks different depending on who you're working with. When working with us, we learn about your business, target audience, and goals. This allows us to pair the right services together, developing a customized strategy that works best for you.

No Wastage of Resources

Investing in pre-made packages that include services your business doesn't need wastes resources. With a customized digital marketing strategy, you only pay for services that address your business needs. This helps you stay on budget and maximize your return on investment.

Better Results with a Customized Approach

A customized plan provides better results than pre-made packages. With a customized strategy, we can focus on what works best for your business and help you achieve your goals. This approach allows us to provide the most effective services that help your business grow and succeed.

Book a Consultation

We get it. Pre-made digital marketing packages may seem convenient. However, a personalized digital marketing strategy is the way.

That's why We offer a customized approach at The Diamond Group that caters to your business's unique requirements, maximizes your ROI, and helps you achieve the best results possible.

Contact us today to learn more about how we can tailor-make a digital marketing strategy that works for you.

About The Diamond Group

The Diamond Group is a Wilmington, NC based digital marketing and web design agency committed to helping today's small businesses grow and prosper. With a 28-year track record of success, their proprietary in-house system and concierge-level multi-disciplinary team approach to marketing guarantees double-digital growth and optimizes marketing ROI. 

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