When you spend thousands of hours a year working on something, every once in a while it can be good to stop and take a look at the landscape. We've decided to do just that for Dentist SEO.
Here at The Diamond Group, we devote thousands of hours a year to dentists working on their websites, branding, and SEO. We study the keywords, stare longingly at keyword difficulty scores and scour the SERPs for opportunities. It's this devotion to the work that keeps us listed as a top dental marketing company.
For this blog, we thought it would be interesting to look at the total landscape of dentists doing SEO work, and see if we could locate the websites that were over performing. The Tom Brady's of dental SEO.
We also wanted to do this SEO research to help answer questions we get at The Diamond Group from dentists. Questions like:
- Why is this website ranking over mine?
- What are they doing better than we are?
- How much content do I need to have to rank at the top?
- What is the true value of dentist SEO?
Dentist SEO Value Increases With Market Size
We started the process by looking at individual markets. Our assumption was that the bigger the market the higher the value of the SEO work would be. The larger market would have exponentially more people, and so the SEO value of reaching that group would be higher. In particular the value of local SEO would be incredibly high. This assumption proved to be mostly true.
The bigger markets like New York, Chicago, and Los Angeles are represented well in our Top 20. Surprisingly though the #1 dentist for SEO value is not in New York City, Chicago, or Los Angeles. They are in Philadelphia.
As you round out our Top 20, you'll see that many of these dentists aren't in major markets at all. Columbus Ohio, Raleigh, North Carolina, and Charlotte North Carolina all made it on our list.
Before we dive into the results and reveal the winners, we'd like to explain a couple of the control factors that we used.
Website Organic Traffic Value
The organic traffic value of a website is the equivalent monthly cost of traffic from all of the keywords that the website currently ranks for if you were to go out and buy those keywords via PPC instead of ranking for them organically.
To calculate a particular website's organic traffic value, we use SEMRush - a website analysis tool. Read more about SEMRush and how they calculate website traffic value here.
Website data will fluctuate over time. These are what the numbers were when we pulled the research for this article. We excluded directory sites and aggregator sites from our listings because they are not actually dentists websites. We also excluded dentists whose offices span multiple markets and states. We excluded these dentists because those websites are an apples to oranges comparison. We can safely report that the very large dentists operating dozens of locations across multiple states are doing just fine with SEO. This report is about the local dentist. The dentist that might have a few offices in his area or region and is competing with other local dentists.
Why Dental Websites?
Dentists operate in a highly competitive environment, and it can seem like there are more dentists than there are people needing their teeth fixed. So, every city has dozens of dentists strategizing on how to get noticed and stand out from the other dentists. The dentists listed here have managed to climb to the top of Google's SERP (search engine results page) once you exclude the paid advertisements and directory websites.
We also wanted to look at dentists websites because that is our passion at The Diamond Group. This research gives our agency a ton of valuable data that we can use to assess our current SEO work, and to discover new SEO strategies and tactics that are working for others.
Dentist SEO: 20 Highest Ranking Dental Websites in the USA
#20 - Laster Orthodontics - Raleigh
Laster Orthodontics has three locations in Raleigh North Carolina. They want you to enjoy your orthodontic treatment journey from the moment you step in the office. When you choose Laster Orthodontics, you become part of the family for life.
Estimated Website Traffic: 7,600/month
Organic Traffic Value: $29,100/month
Website Pages: 74
Number of Keywords in Top 3: 231
Top Organic Keyword: Crowded Teeth
#19 - Williams and Daily Dental - Raleigh
Dr. Williams and Dr. Daily offer the most technologically advanced treatments available in dentistry. They have combined technology and advanced dental training with clinical experience that allows them to provide exceptional dental care with confidence.
Estimated Website Traffic: 9,800/month
Organic Traffic Value: $31,100/month
Website Pages: 60
Number of Keywords in Top 3: 202
Top Organic Keyword: Tooth Crown Pain
#18 - Max Arocha, DMD - Miami
Max Arocha DMD is a prolific innovator and awarded U.S. and international patents in the field of injectable methods of anesthesia. The dentist office is certified in twilight sedation and general anesthesia. In 2020, the website has lost half it's keyword rankings and 75% of it's Top 3 keywords. Even with that rough start to 2020, they've slid in at #20 in our dentist SEO countdown.
Estimated Website Traffic: 9,500/month
Organic Traffic Value: $33,400/month
Website Pages: 57
Number of Keywords in Top 3: 134
Top Organic Keyword: All on 4 Dental Implants Cost Near Me
#17 - Premier Dental of Ohio - Columbus
Premier Dental of Ohio is your one-stop for all dental, oral hygiene, teeth whitening and Invisalign needs. Their offices are located in Columbus Ohio and the Dayton Ohio area.
Estimated Website Traffic: 14,800/month
Organic Traffic Value: $44,300/month
Website Pages: 183
Number of Keywords in Top 3: 280
Top Organic Keyword: Canker Sore
#16 - Friendly Dental Group - Charlotte
One of the largest and fastest-growing dental practices in Charlotte North Carolina, The Friendly Dental Group is committed to providing patients with affordable and high-quality dental care with a smile. Keyword rankings for the website peaked in February 2020, and have declined 30% since that date.
Estimated Website Traffic: 11,600/month
Organic Traffic Value: $47,200/month
Website Pages: 197
Number of Keywords in Top 3: 160
Top Organic Keyword: Friendly Dental
#15 - Village Dental - Raleigh
Village Dental operates three dental practices in Raleigh North Carolina. They provide a state-of-the-art facility and the highest quality dental care. Interestingly, this is the dentist that ranks for the fewest number of Top 3 keywords on our list. The traffic value is so high because people are searching for them by brand name. The top 5 organic keyword searches for the practice are brand name searches.
Estimated Website Traffic: 8,000/month
Organic Traffic Value: $52,100/month
Website Pages: 73
Number of Keywords in Top 3: 44
Top Organic Keyword: Village Dental
#14 - Downtown Dental - Chicago
Modern dentistry in the heart of Chicago. For nearly twenty years, Downtown Dental has been providing personalized, comprehensive dentistry to Chicagoans in the Loop. The practices are among the largest dental offices in Chicago, featuring beautiful, relaxing views of the city. Downtown Dental is a well known brand in Chicago, and 4 of the Top 5 ranking keywords are brand name searches.
Estimated Website Traffic: 13,000/month
Organic Traffic Value: $55,600/month
Website Pages: 89
Number of Keywords in Top 3: 55
Top Organic Keyword: Downtown Dental
#13 - Night and Day Dental - Raleigh
Not your traditional dentists. Night and Day Dental strives to make dental care more accessible, affordable, and enjoyable. Open late, so you don't have to wait! The dentists have seven practices covering Charlotte and Raleigh North Carolina. They are heavy investors in radio advertising. Their top 5 search queries are brand name searches.
Estimated Website Traffic: 10,000/month
Organic Traffic Value: $59,000/month
Website Pages: 33
Number of Keywords in Top 3: 124
Top Organic Keyword: Night And Day Dental
#12 - McFadden Dental Implant Center - Dallas
Dr. McFadden is double board-certified in prosthodontics and implantology – a distinction held by less than 20 dentists in the United States. The Dental Implant Center specializes in dental, implant and restoration services as well as advanced dental procedures and dental prosthetics. The Dallas Texas practice provides a deep website that has helped patients and added enhanced SEO value.
Estimated Website Traffic: 21,500/month
Organic Traffic Value: $64,600/month
Website Pages: 102
Number of Keywords in Top 3: 431
Top Organic Keyword: Denture Implants
#11 - Harmony Dental - Portland
Harmony Dental is in Beaverton Oregon, just outside Portland. They believe strongly in family, integrity, and health. As a full-service dental office they take care of everything a patient needs under on practice umbrella. This includes Invisalign, dental implants, root canals, and general dentistry. The website has been on a tear in 2020, doubling it's number of keywords ranking and gaining 400% of keywords in the coveted Top 3 slots.
Estimated Website Traffic: 22,200/month
Organic Traffic Value: $68,000/month
Website Pages: 49
Number of Keywords in Top 3: 363
Top Organic Keyword: Dentist Without Insurance
#10 - 1st Family Dental - Chicago
1st Family Dental in Chicago was founded with a simple and yet profound vision: People of all ages deserve excellent and affordable dental healthcare, whether or not they have dental insurance. The Chicago dentists have an exceptionally robust website with 410 pages of content that helps them rank for 540 Top 3 keywords.
Estimated Website Traffic: 21,000/month
Organic Traffic Value: $70,500/month
Website Pages: 410
Number of Keywords in Top 3: 540
Top Organic Keyword: First Family Dental
#9 - Dallas Laser Dentistry - Dallas
Dallas Laser Dentistry wants to help patients get over their fear of going to the dentist with a soothing environment and optional sedation dentistry. Each operatory has a view of North Dallas from eight stories high. Plus, with heated massage pads in each chair, eclectic music, warm scented towels, aromatherapy, and educational videos making the time pass comfortably, you may think you’re in a spa.
Estimated Website Traffic: 17,100/month
Organic Traffic Value: $72,600/month
Website Pages: 242
Number of Keywords in Top 3: 165
Top Organic Keyword: Veneers Before and After
#8 - 209 NYC Dental - New York City
209 NYC Dental is the oldest continuing dental practice in New York State. Established in 1887 the multi-generational dental office has been providing quality dental care to New York City patients for over a century. This is the first dental website on our list to generate the highest volume of traffic from a one-word keyword.
Estimated Website Traffic: 19,700/month
Organic Traffic Value: $78,400/month
Website Pages: 92
Number of Keywords in Top 3: 293
Top Organic Keyword: Underbite
#7 - Kids Care Dental & Orthodontics - Sacramento
Voted the top dentist in Sacramento, Kids Care Dental is fanatical about creating a lifetime of happy smiles. They believe that when kids enjoy the dentist, healthy teeth and gums will follow.
Estimated Website Traffic: 12,900/month
Organic Traffic Value: $87,300/month
Website Pages: 122
Number of Keywords in Top 3: 188
Top Organic Keyword: Kids Care Dental
#6 - West Coast Dental - Los Angeles
Comfortable practices full of caring professionals. That's what you'll find at West Coast Dental in Los Angeles California. They take great strides to make the practice calm and comfortable. From color, to layout, they've tried to think of everything to help you relax. This is our final spot on the list where the SEO value is under $100,000.
Estimated Website Traffic: 14,200/month
Organic Traffic Value: $99,700/month
Website Pages: 82
Number of Keywords in Top 3: 226
Top Organic Keyword: West Coast Dental
#5 - The Smile Center Family Dentistry - San Antonio
The Smile Center operates nine dental offices in San Antonio Texas. They provide top-notch general, cosmetic and emergency dental services at all of their dental offices. The practice ranks for the 2nd lowest number of keywords, but they get a lot of power from the ones they do rank for. "Dentist near me" is their top keyword and it drives 20% of the website traffic.
Estimated Website Traffic: 17,900/month
Organic Traffic Value: $105,700/month
Website Pages: 81
Number of Keywords in Top 3: 78
Top Organic Keyword: Dentist Near Me
#4 - Forest Park Dental - St. Louis
Forest Park Dental has provided exceptional dental care for patients in St. Louis Missouri since 1986. The practice takes great satisfaction in helping patients achieve and maintain optimum oral health.
Estimated Website Traffic: 34,500/month
Organic Traffic Value: $114,200/month
Website Pages: 138
Number of Keywords in Top 3: 318
Top Organic Keyword: Veneers
#3 - Kate Brayman, DDS - New York City
Kate Brayman, DDS is your cosmetic dentist in NYC. Located in Greenwich Village, Dr. Brayman brings passion and artistry into the dentistry field. She believes that each patient has individual needs and should be treated as unique patients. The web site only has 52 pages (2nd smallest on our list) but those pages perform very well for high volume search terms.
Estimated Website Traffic: 39,300/month
Organic Traffic Value: $117,400/month
Website Pages: 52
Number of Keywords in Top 3: 291
Top Organic Keyword: Veneers
#2 - Ocean Breeze Prosthodontics - Miami
Ocean Breeze Prosthodontics prides itself in providing superior dental care in the most comfortable fashion. This translates into a spa-like atmosphere, in which soothing sounds, pleasant smells and calming sights make your visit to the office a breeze. The website has been riding a wave of Momentum in 2020 as they have seen a 4X growth in Top 3 ranking results.
Estimated Website Traffic: 41,300/month
Organic Traffic Value: $133,500/month
Website Pages: 90
Number of Keywords in Top 3: 447
Top Organic Keyword: How Much Does a Crown Cost?
#1 - Orthodontics Limited - Philadelphia
The top orthodontist for braces and Invisalign in the Philadelphia area, is also our #1 best ranking dental website for dentist SEO. The website is massive. At 515 pages, the web site dwarfs every other site on the list. Interesting to note that 20% of the traffic is coming from one keyword - overbite.
Estimated Website Traffic: 114,300/month
Organic Traffic Value: $573,900/month
Website Pages: 515
Number of Keywords in Top 3: 1,963
Top Organic Keyword: How Much Does a Crown Cost?
What is the Secret SEO Formula?
Looking at the twenty best-ranking dentist websites, we found some interesting facts that are in common with all best-ranking dental websites. To get on this list your website should average out to a model that looks something like this:
Estimated Website Traffic: 23,120/month
Organic Traffic Value: $97,005/month
Website Pages: 136
Number of Keywords in Top 3: 319
If you were starting a website from scratch in 2020 you would have to publish 11 pages per month. It's doable, absolutely. However it requires dental marketing agency level resources and a proper content map and publishing strategy.
Where Does Your Website Stand?
Want to learn where your website stands? Connect with us and mention this report. We'll email you a detailed ranking report for your website.