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Case Study

209% Growth in 24 Months for Flight School

Our case studies will give you an in-depth look at how we’ve helped our clients improve the way they reach and communicate with their audiences.
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Project Overview

Industry: Aviation

If you are an enterprising entrepreneur in search of genuine and data-based results from your SEO investments, then look no further. We recently conducted a successful two-year long SEO project with a flight school that yielded impressive outcomes along the way. Here are some highlights:

  • Organic search traffic to their website increased by 209% in 24 months.
  • Number of keywords ranking grew 3X 
    Top 3 Keywords grew from 31 to 88 (183% Growth)
  • Contact form submissions (leads) grew 200%

Overall, the flight school saw a huge surge in its organic traffic and associated leads. The business was able to rank for more keywords, achieve higher visibility on search engine result pages (SERPs) and secure more leads from users who were actually interested in their services. Read on to find out how we achieved these substantial gains with the Momentum System.

Value Added: Increased keyword rankings, organic traffic and website conversions, sales enablement


Social Media Management was Critical to Driving More Traffic to Their Website. 

We created high caliber content that was engaging to their personas, and ran targeted social media ads to maximize the reach of our message.
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Facebook Post: Success Story
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Facebook Post: Common Questions
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FACEBOOK Post: Success Story
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Instagram Post: Review

Simplifying the user experience was a major factor in increasing organic traffic.

We updated the website to make it easy to navigate and provided users with information they needed. This included adding content that answered common questions from potential customers.
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Do you want 209% growth in your website traffic? Let’s talk.


The Diamond Group has been instrumental in our success and growth, especially throughout the pandemic. If it weren't for them, I doubt we would have seen our revenue double year over year during 2020 and 2021. The entire team has all been truly amazing to work with and always go the extra mile to make sure our team is taken care of!.

~ Ashley 

How We Leveraged Our Momentum System to Help the Flight School Grow

Our Momentum System is based on five key pillars: search engine optimization,  content marketing, social media management, digital advertising and sales enablement.

Momentum System


Website Design Icon

Web Design

Use Social Media

Social Media

Use Social Media


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Digital Ads

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The Challenge

The challenge was to take an already successful enterprise and increase the organic traffic and lead flow as they transitioned into a new building with all new aircraft.

The challenge was to help a flight school that already had success get even better. They wanted more people to visit their website and more people to contact them.

The Outcome

The results of this campaign were tremendous thanks to the well-defined strategy, execution, and great communication with the client.

In the span of 24 months, this site became a major contender in the space ranking for some of the most competitive keywords.


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We were able to take the website from 2,300 to 8,000 organic visitors in just 24 months.


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