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Case Study

209% Growth in 24 Months for Flight School

More traffic. More leads. More lift-off.
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Increase in Organic Website traffic
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Growth in Monthly Leads via Contact Forms
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Monthly Marketing Budget

Project Overview

Industry: Aviation | Focus: SEO + Website Optimization + SMM

This flight school came to us with a goal: more visibility, more qualified leads, and more growth — without relying solely on paid ads.

With our Momentum System™ in place, we rolled out a targeted SEO strategy, refreshed their website, and aligned their content with what future pilots were already searching for.

And the results? Here’s the lift-off they experienced in just 24 months:

  • Organic search traffic to their website increased by 209% in 24 months.
  • Number of keywords ranking grew 3X
  • Top 3 Keywords grew from 31 to 88 (183% Growth)
  • Contact form submissions (leads) grew 200%

This wasn’t a small uptick, this was a complete organic growth surge.

With more high-intent search traffic landing on a better-performing website, the school consistently ranked for competitive aviation training keywords and started turning clicks into conversions.

Keep reading to see how the strategy unfolded and how you can put the same system to work for your business.

Value Added: Increased keyword rankings, organic traffic and website conversions, sales enablement

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Social Media Management Was Key to Driving Targeted Traffic to Their Website.

We created high-converting content tailored to their buyer personas and ran strategic social media advertising campaigns to increase visibility, drive qualified traffic, and generate more aviation training leads.

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Facebook Post: Success Story
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Facebook Post: Common Questions
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FACEBOOK Post: Success Story
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Instagram Post: Review

Simplifying the User Experience Was a Major Driver of Organic Traffic Growth.

We redesigned the website to improve navigation, reduce friction, and guide visitors to the information they were looking for. This included adding high-intent content that answered frequently asked questions and aligned with top aviation-related search queries.

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Want to See 209% Growth in Your Website Traffic Too? Let’s Talk.

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The Diamond Group has been instrumental in our success and growth, especially throughout the pandemic. If it weren't for them, I doubt we would have seen our revenue double year over year during 2020 and 2021. The entire team has all been truly amazing to work with and always go the extra mile to make sure our team is taken care of!.

~ Ashley 

How We Used the Momentum System™ to Help This Flight School Grow

Our Momentum System™ is built on five essential growth pillars: Search Engine Optimization, Content Marketing, Social Media Management, Digital Advertising, and Sales Enablement.

Together, these strategies work in sync to increase visibility, generate qualified leads, and drive long-term, scalable growth.

Momentum System

Foundational

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Web Design

Use Social Media

Social Media

Use Social Media

SEO

TDG Icon Target Ads

Digital Ads

TDG Icon Account Exec

Sales

The Challenge

The flight school was already thriving,  but with a brand-new facility and upgraded aircraft, they needed their digital presence to match.

The Goal

Increase organic website traffic and generate more qualified leads as they scaled operations. They wanted more visibility, more inquiries, and more students without relying on paid ads alone.

The Outcome

With a focused strategy, strong execution, and close collaboration, the results were clear:

Within 24 months, the site became a top contender in the aviation training space — ranking for highly competitive keywords, tripling organic visibility, and significantly increasing lead volume through the website.

 

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We Took the Website from 2,300 to Over 8,000 Monthly Organic Visitors in Just 24 Months

 

With the right strategy in place, organic traffic grew by 209%, driving more visibility, more engagement, and a steady stream of high-intent leads — all without increasing ad spend.

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