Our case studies will give you an in-depth look at how we’ve helped our clients improve the way they reach and communicate with their audiences.
Increase in Engagement
Industry: Roofing and Construction
In 2018, Pickard Roofing began its digital transformation journey with The Diamond Group (TDG). As a business transitioning from the 2nd to the 3rd generation, the Pickard family—Jim, Beth, and their son Tyler—recognized the need for a more structured approach to ensure the company's long-term success. With no prior marketing efforts and relying solely on word-of-mouth, they sought a partner who could help them build a robust brand and implement comprehensive marketing systems.
TDG implemented a full-scale overhaul of Pickard Roofing’s digital presence:
Value Added: Increased keyword rankings, organic traffic, lead generation, and a strengthened brand reputation
We have been using The Diamond Group services for over 4 years. They provide marketing services, including our social media platforms, website support, HubSpot support, and multiple other marketing strategies. They are an integral part of our business and we highly recommend.
Pickard Roofing was at a critical juncture, transitioning from the 2nd to the 3rd generation of family ownership. Jim and Beth Pickard wanted to ensure that their son Tyler could inherit a thriving business, equipped with modern systems and structures. Their marketing efforts were non-existent, with the business relying solely on word-of-mouth referrals. Recognizing that a structured marketing strategy was essential for sustained growth, they approached TDG initially for video work, which soon expanded into a full suite of digital marketing services.
Our approach not only facilitated a smooth generational transition but also positioned Pickard Roofing as a leader in the industry. The results speak for themselves:
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