March 25, 2026
Local marketing hasn’t become easier in 2026, but it has become clearer.
Creating a responsive website is vital to success in the current market. Your web site must look amazing and be easy to use no matter what type of device your user is viewing it on. UX mapping is key to making sure users can navigate your site with ease.
No one will find your business online if you're not visible. Think of SEO as the art and science to make sure people can see you when they look up relevant keywords. By making specific changes, we can increase your page ranking so that potential customers are more likely to stumble upon (and buy from) your company.
By not starting your new website, you're only putting yourself at a disadvantage. We've designed a system that makes web development easy and stress-free so that you can get maximum results.
The availability of hospital beds, high costs of healthcare and access to skilled professionals have long been a challenge for families and individuals struggling with mental health conditions. Jonas Hill Hospital & Clinic, a UNC Health Hospital sought to fill this healthcare gap by combining an inpatient hospital unit with outpatient treatment and education in the same facility.
If you're not a tech person, selecting a web design company to create your website might be difficult. Fortunately, there are certain qualities to look for that don't require you reading a single line of code.
Many agencies will take any client that walks in the door, regardless of their experience. The best agencies specialize in verticals and they go deep. Make sure the agency has the experience in your field, and that you're not just the latest shiny object.
The web design agency you choose must be able to manage time and budget as well as the work quality. TDG has the project management tools, and skills to keep your website project running on time.
Software technologies have strength and weaknesses. The agency you choose should have a variety of software partners and platform-specific expertise. TDG has certified partner relationships with a variety of vendors so we're not locked into a one size fits all product offering.
Data shows that 30% of website visitors abandon ship if a web site takes longer than 6 seconds to load. A big part of optimizing a web site is ensuring content loads fast so users actually see what you want them to engage with. Responsive web design is a technique that allows you to build one site for all devices which translates to lower development costs, faster content loading, and improved user experiences.
If the content you create and post online isn't relevant or engaging it will show in your web results. Write great copy for humans, and optimize it for search engines. SEO or Search Engine Optimization is an important tactic to ensure your website ranks highly on search engine results pages. Being listed on page one of Google results is a worthy goal, and a huge challenge. We can help.
You want to be able to easily and efficiently update your web site with powerful content and images. You also want to know how well it is performing. That's why we recommend building your website using the HubSpot CMS. It is lightning fast, easy to use and feature rich. We have the know-how and experience to build a high performing site on the platform. We can also work with other popular platforms like WordPress. And we provide hosting, SSL security services and more.
Learn more about HubSpot Websites >
“We have been using The Diamond Group services for over 4 years. They provide marketing services, including our social media platforms, website support, HubSpot support, and multiple other marketing strategies. They are an integral part of our business and we highly recommend.”
Every client website is a little different but we find that most follow a remarkably similar path to completion. This trusted process has proven to keep projects on track, on budget and create results.
We need to understand your business from the inside out. Our initial work together includes:
• Business Overview
• Business Goals
• Products and Services
• Website Metrics
• Ultimate Visitor Goals
• Branding/Style Guide Review
• Websites You Love/Hate
• Technology Integrations
Your site isn’t built for you — it’s built for your customers. That’s why engaging in a buyer persona workshop with your team is vital to the success of your website strategy.
We use a brainstorm session to uncover your needs/wishes for the website and ensure it’s built to meet your goals. We can’t do everything at once, so we prioritize the wish list into items with high potential that are achievable and realistic.
You can’t paint the walls of your new house without first laying the foundation and building the infrastructure. We’ll build wireframes and design the site at a structural level.
Now comes the fun part. Our Web Designer will incorporate persona research and your brand guidelines to breathe visual life into your website structure.
We want the right people to find your website and the content your website shares is critical to its success. All of our discovery and research work will be called upon in this phase.
Not just any developer can code a website on the HubSpot CMS, and The Diamond Group’s development team is certified in every aspect of the HubSpot Sales and Marketing platform.
We believe in testing, testing and testing again. Our quality assurance process includes internal testing on multiple browsers for an exceptional user experience.
March 25, 2026
Local marketing hasn’t become easier in 2026, but it has become clearer.
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