<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=666293294392045&amp;ev=PageView&amp;noscript=1">

J. Morris Flowers

How a Local Florist Grew 29% in Gross Revenue YoY
JMOR Case Study_-1
13,650%
Increase in Tracked Keywords
115,741
New Website Visitors
1,800%
Increase In Top 3 Keywords
95,000
Ad Clicks With Avg. CPC Under $1

Overview

Industry:
High-End Floral Design
29%Increase in Revenue
$1.1MTotal Bookings
3,000+Keywords

J. Morris Flowers is a high-end floral studio in Leesburg, VA, offering elegant designs and concierge-level service. In 2022, The Diamond Group partnered with them to elevate their digital presence—refining the brand, enhancing website usability, and implementing a CRM for long-term growth. The partnership has since expanded into a performance-driven strategy across SEO, paid media, lifecycle marketing, and ongoing strategic planning.
The engagement centered around four key pillars that continue to drive results:
Web Design & UX
Content & SEO
CRM + Automation
Digital Marketing (Paid + Social + Email)
Challenge Image

Challenges Before Working with TDG

A Strong Brand Held Back by a Weak Digital Presence
  • Outdated website and digital experience that didn’t match the brand’s high-end in-store reputation
  • Low organic visibility across core revenue drivers like weddings, subscriptions, and seasonal sales
  • No centralized CRM, limiting segmentation, automation, and ability to track or nurture leads
  • Marketing efforts were hard to scale and lacked year-round consistency, leading to seasonal revenue swings
Mobile

Our Plan of Action

Four Core Initiatives to Drive Growth :
  • Implemented HubSpot CRM to centralize leads, automate follow-up, and improve reporting
  • Redesigned the website on HubSpot CMS to elevate the brand and increase inquiries and online orders
  • Built an SEO and content strategy focused on local search, wedding planning, and seasonal gifting
  • Ran Google and Meta ads to scale traffic and leads during key sales periods

Results After Working With TDG

A Modern, Scalable Growth Engine
  • $1.1M in 2025 wedding bookings — a 29% YoY increase and their first-ever million-dollar wedding year
  • $71K on Valentine’s Day 2025, part of record-breaking holiday revenue ( 40%+ above projections )

  • 3,000+ tracked keywords (up from 22), with 38 in Google’s Top 3
  • 316,000+ emails sent, generating nearly 25,000 opens
  • 95,000 paid clicks at an average $0.86 CPC
Background Blue-1

Client Testimonial

“We’ve been working with The Diamond Group for several years, and they’ve been outstanding marketing partners in helping us achieve our goals. Miranda and Jessica are fantastic (and incredibly patient!) to work with, consistently keeping us on track to make the most of our marketing budget and timeline. We highly recommend them!”

Todd Morris

“We’ve been working with The Diamond Group for several years now and couldn’t be happier with the partnership. Jessica and Miranda, our dedicated team members, are outstanding in every way—professional, responsive, and full of great ideas. They consistently deliver marketing components on time, provide clear and timely reporting, and are excellent collaborators when it comes to developing new strategies. Thanks to their efforts, our business has seen real growth. We truly value this relationship and look forward to continuing our work with them in the future.” 

Sheila Huyett

J. Morris Flowers grew their gross revenue by X%. Let's talk about what's possible for you.

Book a Call Now
30 years of business