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A+ Tree and Crane

How a Raleigh Tree Service Company Went From Agency Burnout to 1,811% More Conversions Without Increasing Their Budget
a-plus-tree-crane-raleigh-tree-removal-service
1,811%
Increase In Conversions
95%
Decrease in Cost Per Lead
288%
Increase In Website Traffic
$5k
Unchanged Ad Budget

Overview

Industry:
Tree Service and Crane Operations
1,811%Increase in conversions
95%Decrease in cost per lead
$0Increased ad spend

A+ Tree and Crane had been trying to crack digital marketing for a decade. They hired agencies. They tried going it alone. They spent real money with regional media companies and smaller operators alike. Every time, the results were the same: little to show for it and their team left doing the follow-up work themselves.

By the time they found The Diamond Group, they were not looking for another pitch. They were skeptical, fatigued, and ready to walk away from paid marketing entirely. What changed their mind was not a promise of big numbers. It was a process - a clear, structured plan that told them exactly what was wrong, what needed to be fixed, and what results they could realistically expect.

That process was Momentum Phase 1. TDG audited every aspect of their digital presence - paid ads, website, SEO, and social - and built a strategy from the ground up before spending a single additional dollar. When Phase 2 launched in April 2025, every channel had a defined role and a rebuilt foundation to run on.

The result: 1,811% more conversions on virtually the same monthly budget.
Growth Partnership Focus Areas:
Momentum Strategy + Digital Audit
Web Design + UX/UI
Google Ads + Local Services Ads
Paid Social (Meta)
SEO + Content
Social Media Management
A+ Tree and Crane crew performing tree removal service in Raleigh NC

Challenges Before Working with TDG

Agencies That Didn't Deliver
  • Ten years of inconsistent results across multiple agencies and media partners
  • Google Ads account with fragmented campaigns competing against each other internally, driving cost per conversion to $292
  • No cohesive strategy connecting paid ads, organic, and social
  • A website that generated traffic but failed to convert visitors into leads
  • A team that had lost confidence in outside marketing partners entirely
TDG Momentum process map showing the strategy and audit phases for A+ Tree and Crane

Our Plan of Action

Momentum Phase 1: Build the Strategy First

TDG's Momentum process starts with a full digital audit before any new work begins. For A+ Tree and Crane that meant an honest look at what was working, what was broken, and what was being wasted.

The audit revealed fragmented Google Ads campaigns competing against each other internally, a website not built to convert, and marketing channels running with no unified strategy connecting them.

Phase 2 launched with every channel aligned:

  • Google Ads restructured to eliminate internal competition and reduce wasted spend
  • LSA optimized to capture high-intent residential leads at lower cost
  • Meta Ads launched with hyperlocal targeting using direct mail zip codes as audience signals
  • Homepage and service landing pages rebuilt to convert paid traffic
  • SEO and content strategy built for the Raleigh and Triangle market as part of our home services marketing approach
  • Social media management supporting brand presence and retargeting

Results After Working With TDG

The Phones Haven't Stopped Ringing
  • 1,811% increase in Google Ads conversions (18 to 344 in a single month)
  • 95% decrease in cost per lead ($292 down to $15.83)
  • 288% increase in website traffic (51K active users, up from baseline)
  • Same ~$5K monthly ad budget — zero increase in spend"
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Client Testimonial

This is the first time we have actually been able to see results from marketing.

For the past 10 years we struggled to find the right fit in the digital world - we tried everything and got little to no results. But The Diamond Group set clear expectations, delivered on every one of them, and our phones have been ringing off the hook ever since.

Hiring The Diamond Group is the best decision we have made in a very long time.

A+ Tree and Crane, Google Review

A+ Tree and Crane went from $292 per lead to $15.83. Let's talk about what's possible for you.

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30 years of business