<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=666293294392045&amp;ev=PageView&amp;noscript=1">

Kingbird

How a New Private Community Generated 60K+ Visits with a Precision Paid Social Strategy
Hero
47%
of total contacts came from Paid Social (1,324 of 2,789)
78,484
Homepage pageviews - the #1 most visited page
25,271
Direct Traffic Sessions 
17,668
Organic Search Sessions

Overview

Industry:
Real Estate
47%Total Contacts Came from Paid Social
25,271Direct traffic sessions
17,668Organic search sessions

Kingbird is a distinctive homesite community in Hampstead, NC, offering expansive land, exceptional privacy, and the freedom to build without compromise. Rooted in respect for individuality and the land, it empowers buyers to create their own legacy. The Diamond Group strengthened Kingbird’s brand narrative and digital presence to reflect its unmatched blend of autonomy, refinement, and possibility.
The engagement centered around four key pillars that continue to drive results:
CRM + Automation
Brand + Web Strategy
Web Design + UX/UI
Digital Advertising
module 1 (1)

Challenges Before Working with TDG

A Visionary Community Without a Cohesive Digital Strategy
  • Lacked a website, making it difficult for potential buyers to learn about the property or inquire
  • Operated without a centralized CRM or marketing system to manage leads, automate follow-ups, or maintain consistent visibility and lead generation
  • Had little to no presence in search, leaving the opportunity virtually invisible to regional land buyers
  • Missing a defined brand voice or messaging to tell the story and set Kingbird apart
Module 2 (1)

Our Plan of Action

Four Core Initiatives to Drive Growth :
  • Launch HubSpot CRM to streamline lead capture, automate follow-ups, and boost pipeline visibility.
  • Rebuild the website on HubSpot CMS with a modern, user-friendly design optimized for lead conversion.
  • Develop an SEO-first content strategy focused on regional search intent to attract land buyers.
  • Run targeted Facebook and Programmatic ads to drive early leads and gather buyer insights.

Results After Working With TDG

A Modern, Scalable Growth Engine
  • 60,819 paid social sessions, the leading traffic driver, fueled by targeted campaigns and buyer intent
  • 2,789, contact submissions with nearly half (47%) attributed to paid social

  • 78,484 homepage views, now the most-visited entry point across the site
  • 51,289 views on the Inspiration page, a key engagement indicator for lifestyle-driven buyers
  • 103,000+ total sessions from a diversified mix of paid, direct, and organic sources
Blue Background-1

Client Testimonial

“Working with The Diamond Group has been a game-changing experience for Physician's Plan. They have helped us define our core values and mission and create structure within all our moving parts to ensure we stay aligned with that focus…

Adding the Sales Process coaching has also allowed our company to streamline our internal processes to work smarter and bring an even better experience to our patients.”

Todd Morris

Kingbird Generated 60K+ Visits to Their Website in a Year. Let's talk  about what's possible for you.

Book a Call Now
30 years of business