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Pickard Roofing

How a Third-Generation Roofing Company Built a Scalable Marketing System From the Ground Up
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4,200
Keywords achieved through SEO
67%
Increase in engagement
192%
Increase in impressions
0 → Full System
Marketing built from the ground up

Overview

Industry:
Roofing and Construction
4,200Keywords achieved through SEO
67%Increase in engagement
192%Increase in impressions

Pickard Roofing is a trusted, multi-generation roofing company serving its local community for decades. In 2018, as the business prepared for a transition from second- to third-generation ownership, The Diamond Group partnered with the Pickard family to modernize their marketing foundation. With no formal digital systems in place, the goal was to build a scalable, consistent marketing engine that could support long-term growth while preserving the legacy and trust the company had earned over generations.
Pickard Roofing’s results were driven by four key pillars:
Web Design + UX/UI
SEO
Video Production
Organic Social Media
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Challenges Before Working with TDG

A Strong Legacy Without a Scalable Marketing System
  • No established digital marketing strategy or centralized systems
  • Limited online visibility despite decades of local credibility
  • An outdated website that did not reflect quality or trust
  • Inconsistent brand presence across platforms and channels
  • Needed to attract modern homeowners without losing legacy appeal
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Our Plan of Action

Building a Durable Foundation for the Next Generation
  • Unify brand messaging and visual identity across all platforms
  • Redesign the website to improve UX, mobile performance, and conversions
  • Launch a full SEO strategy to build local and service-based visibility
  • Develop educational blog and video content to build trust and authority
  • Expand reach and engagement through targeted social media campaigns

Results After Working With TDG

A Modern Marketing Engine Built to Last
  • 4,200 keywords achieved, growing from zero to strong search authority
  • 67% increase in engagement across digital channels
  • 192% increase in impressions, expanding brand awareness
  • Steady growth in organic traffic and website-generated leads
  • A scalable marketing system established for third-generation ownership
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Client Testimonial

 

“We have been using The Diamond Group services for over 4 years… They are an integral part of our business and we highly reccommend.”

Beth Pickard

Want to build a marketing foundation that supports long-term growth and legacy?

Book a Call Now
30 years of business