Williams and Daily Dentistry is a celebrated, award-winning dentist office in Raleigh, North Carolina. While the dental practice was winning with patients, the office looking to grow even bigger. They faced a common struggle within dentist offices - Modern marketing is complex and time consuming.
The family and cosmetic dentists needed a way to consolidate, organize, and streamline their marketing efforts. They also needed help creating and executing an inbound marketing strategy that would attract patients to the practice.
Williams and Daily hand-picked The Diamond Group to guide their marketing strategy and strategic planning. The result has been a radical uptick in website visitors, patients, and revenue.
Although Williams and Daily faces a steady stream of new dentist offices in Raleigh, the solution to staying on top of the search engines was surprisingly simple. Provide valuable information to patients looking for help with their smile.
Within 9 months of launching a modern inbound marketing strategy, Williams and Daily hit the sweet spot with a 460% increase in website users, along with a very full schedule for the dentists.
Inbound Marketing Strategy
Since the practice's inception, Williams and Daily Dental has been dedicated to making patient visits a comfortable and pleasant experience, while rendering the finest, state-of-the-art dental treatment available. They are in the “people business” of building long lasting relationships that result in trust and ultimate oral health.
Keeping up with their patient's dental health was no problem. However, keeping up with marketing the practice and continually attracting new patients to meet the practice growth goals was difficult to develop and maintain. The dentists desired to work with inbound marketing experts who could create the marketing strategy and delivery consistently more website visitors and patients.
Blogging became the key component of their marketing strategy. Blogging widened the dentists SEO footprint allowing them to rank for more keywords across the web. Sharing content on their blog also allowed the dentists to execute on their core value of helping others in need.
If you've been blogging for any length of time, you know that not all blogs are a home run. In fact very few see success. Success in blogging comes from your posts having all the correct keywords and backlinks. All those blog posts add up incrementally one backlink at a time. These backlinks lead to more credibility, and this increased credibility leads to more website traffic. It's a circle that continuously repeats.
Search Engine Success
And then we hit the home run!
Our research team discovered that many people swallow mouthwash and are concerned about the outcome. The answer to this question fit perfectly into the dentists strategic marketing plan.
When you search for this phrase on Google today, the top organic results are:
- 1. Poison Control Center
- 2. Crest
- 3.Williams and Daily's Blog
Interestingly, the blog wasn't an overnight hit. Like most things Google, it took time to build. Now, this single blog article generates 50 visits a day to the dentists website. This year almost 20,000 people will learn what to do if you swallow mouthwash because of this single blog article. And the best part? 20,000 more will learn about it next year, and the next year, and the next year. This is the power of inbound marketing.
And we did it again.
Ranked #1 in organic search and sends 14,000 visitors annually to the dentist website.
This blog ranks #9 in organic search and sends thousands more visitors to their website each year.
460% Increase in Website Users in 9 Months!
With the implementation of an inbound marketing strategy and research driven blogging, website visitors have increased by 460%. Unlike paid advertising, this organic traffic will not vanish when the paid advertising stops.
Organic traffic now makes up 85% of the websites total traffic.