Today's digital buyer is smarter and more savvy than ever. Prospects (especially millennials) simply won't believe you when you simply declare that your company is "the best". Today's prospects want tangible proof, and will research on your company long before they call you. In fact 80% of a buyers decision is made BEFORE they even reach out to you. This makes it necessary to make a connection with them before you ever talk to them.
If you want to build relationships with more of your dream prospects, inbound marketing is the answer. Inbound marketing provides high-value content, such as e-books, blog posts, and videos, that prospects will want to use, talk about, and share with others in their network.
Inbound marketing allows you to build a relationship with your ideal prospects no matter where they are on the internet.
Inbound marketing unifies everything from your content marketing, to your search engine optimization (SEO), to conversion rate optimization — and everything in between — to attract your ideal prospects and provide personalized, helpful, and contextual nurturing for your leads.
Inbound marketing is at the heart of every service we provide at The Diamond Group.