Inbound Marketing

Today's digital buyer is smarter and more savvy than ever. Prospects (especially millennials) simply won't believe you when you simply declare that your company is "the best". Today's prospects want tangible proof, and will research on your company long before they call you. In fact 80% of a buyers decision is made BEFORE they even reach out to you. This makes it necessary to make a connection with them before you ever talk to them.

If you want to build relationships with more of your dream prospects, inbound marketing is the answer. Inbound marketing provides high-value content, such as e-books, blog posts, and videos, that prospects will want to use, talk about, and share with others in their network.

 

Inbound marketing allows you to build a relationship with your ideal prospects no matter where they are on the internet.

 

Inbound marketing unifies everything from your content marketing, to your search engine optimization (SEO), to conversion rate optimization — and everything in between — to attract your ideal prospects and provide personalized, helpful, and contextual nurturing for your leads.

Inbound marketing is at the heart of every service we provide at The Diamond Group.

How does inbound marketing work?

If you've ever been to a website and provided your contact information (name, email address, or phone number) in exchange for a free piece of content then you have already experienced the early stages of inbound marketing. This 1st phase of inbound is where you receive high-quality helpful content, and in exchange the other party gets your permission to communicate with you online.

Inbound Marketing Agency

 

Of course you won't be the only business doing inbound marketing, and your prospects are already having their inboxes filled with information from your competition. This is why the quality and helpfulness of your content is incredibly important.

Weak content will get weak results. Engaging and helpful content will get great results. It's really as simple as that. 

 

CONTENT IS WHERE WE SHINE.

We create high-quality content that educates your prospects on the burning questions that they search the internet to find answers for. We create original content that is not just beautiful to look at, but also purposeful The content is relevant to the prospect and will help them at every stage of the buyers journey. Prospects that reach out to you after downloading this content are highly likely to become your customers because they have already bought into the value of working with you. 

CASE STUDY

Inbound marketing connects dentist to new patients.

According to Google, 70% of patients start their search for a dentist with an online search. Being discovered requires search engine friendly content that is optimized for humans.

See How We Did It
dentist inbound marketing case study-wd

Inbound Marketing With The Diamond Group

This is what going all-in with inbound looks like

We work with clients on an annual retainer basis. This creates a monthly program of work focused on attracting, engaging and delighting prospects to entice them to become customers. The goal of our inbound marketing program is to create a profitable online relationship with your best prospects. Here's how we execute on that vision:

 

  • Creating content – website pages, blog articles, landing pages, and premium content such as ebooks or infographics.
  • Promoting content – we use traditional social media, paid social media and where appropriate, we build in budget for PPC (pay-per-click) advertising.
  • Lead nurturing – batch emails, single-use emails, and automated campaign workflows.
  • Data tracking – we use data to benchmark, to goal set and to recognize our victories.

 

A typical inbound marketing retainer would include:

  • Inbound marketing analysis, strategy, and planning.
  • Content calendar creation and implementation.
  • 2x/month helpful blog content.
  • 3x/week social media publishing.
  • 1x/month group email campaign production.
  • 3x produce and publish pillar content.
  • Monthly reporting on key inbound marketing performance metrics.
  • Scheduled weekly meetings to review and discuss the work.
  • Dedicated Account Manager.
  • Dedicated Project Management System.
  • Monthly sponsored social media budget.

Learn More

 

What does inbound marketing cost?

 

Every client situation is unique and there is no one size fits all answer to this question. 

We can tell you that clients typically invest between $3,500 to $10k per month (including their paid media budgets).

 

Ready to talk with an inbound marketing agency?

Our strategists are certified inbound marketers who know how to help our clients get the most out of inbound marketing. Schedule a consultation and let's connect.