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Internet Marketing

SEO for Contractors and Home Services

Doing great work, and having a nice website is no longer enough to stand out on the internet as a reputable contractor. Customers can't find you online without investing in search engine optimization (SEO) to get you near the top in Google.

Why contractors need SEO

Prospects start their research for a new contractor online, making home services SEO a key source of new customers for your business. If you're not on page one of Google, you're missing out on nearly every prospective new customer.

Search engine optimization (SEO) is how we get your pages to the top of page one without paying for ad space. It involves identifying which keywords and phrases your target audience uses when looking for a dentist office like yours, then working towards ranking well for those searches.

Implementing strong, quality SEO on a contractors website is always going to be beneficial to the brand and its long-term marketing efforts.

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Dedicated Account Manager

Talk SEO Strategy With an Expert

You’ll have a dedicated account manager that will be your point of contact for everything.

They will work with you 1-on-1 to understand your goals and design a customized SEO campaign to meet them.

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Let's grow your Social Media together.

We’ll help you:

Get Discovered

Get Discovered Online

SEO will lead future customers to discover your website. By optimizing the website keywords, search engines will show leads your most relevant pages. SEO optimized pages are more likely to be found by homeowners searching for a contractor.

Optimize Your Website

Optimize Your Website

Customers expect your website to be optimized for them. What's good for the customer is good for SEO. We'll organize and thoughtfully design your contractor website to keep visitors longer. More page views means more new leads.

Attract New Patients

Close More Deals

New customers is the natural result of the excellent Contractor SEO work we provide. You'll rank near the top for all of the keywords that matter most to homeowners and the bottom line results will be real and memorable. 

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What to expect (the short list)

If the thought of SEO makes you sweat, don't worry. Our thorough, transparent process will make sure you're always in the know and up-to-date on every move we make. And when new customers keep finding you online, we promise you'll wonder where SEO has been all your life.


To hit your business goals, we have to know where you stand. We do discovery and create an in-depth analysis of your website and digital footprint before we start any contractor SEO campaigns. This will help us map out areas for improvement and uncover the amount of work needed to hit the goals.

Our analysis will look at keywords you currently rank for, your domain authority, and trust score. We also perform keyword research to identify the search terms you have the best chance of ranking for.

Discover SEO for Contractors


Using our SEO analysis, we build a custom marketing strategy to improve website performance. Our marketing plan includes action steps, and a timeline along with resources we'll need to help you attract the most new customers. 

Strategic Road Map for Contractors


When our contractor SEO strategy is ready to go, we launch! Your Account Director will actively work alongside you and your team, actively collaborating with Diamond Group SEO strategists to ensure your SEO campaign is getting the business results desired and hitting the goals.

Launch Your SEO Strategy

Contractor marketing + SEO is unbeatable

Gain visibility be found online

Gain visibility

Be found online for popular search terms like roofer near me, hvac company, roof replacement etc.

beat the other dentists

Beat the competition

Out-rank the other home service contractors who will be trying to figure out how you get so much traffic from Google.

grow the business

Grow the business

Attracting new customers is the reason to do contractor SEO. More new customers will help you grow the business to the perfect size.

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Success Stories

Pickard Roofing

One of the most important SEO factors is user experience. How does the user navigate your site. Do they land on one page and leave? Do they stay for awhile? On page optimization is one over 100 ranking factors we optimize in SEO campaigns.

A note from a client

Contractor SEO Testimonials

"We have been using The Diamond Group services for over 4 years. They provide marketing services, including our social media platforms, website support, HubSpot support, and multiple other marketing strategies. They are an integral part of our business and we highly recommend.

~ Pickard Roofing

Clarity is King

Clarity is King.