Attract

You don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy patients. How do you get them there? You attract more of the right patients with relevant content at the right time — when they’re looking for it.

Use a content strategy to build your authority in search and rank for the topics that matter the most to your prospects. Publish your blog post or video content across social networks. Create ads to increase awareness of your brand with your target audience. 

Engage

Use conversations to create lasting relationships with prospects on the channels they prefer — through email, bots, live chat, or messaging apps. Use conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site. Use all the prospect and customer information in the CRM to personalize the website experience using smart content and the entire buyer’s journey using email and workflows. Create brand loyalty by targeting specific audiences with your social content or ads. 

Delight

Use email and marketing automation as well as conversations to deliver the right information to the right person at the right time, every time. Use the conversations inbox to align with your sales and service team members to create contextual conversations with the people you do business with. Create memorable content your prospects can share with their friends and family by using a variety of content formats — like video— that your prospects prefer.