Technology has disrupted the banking industry and in 2020 the competition is more fierce than ever. In order to attract new clients, and keep current clients attention, you'll need to turn off financial marketing strategies of the past, and turn on digital marketing.
Most new clients will start their search for a bank or credit union online. Most of the buying decision will occur before a prospect ever picks up the phone to call you. They will look at your web design, read reviews from other clients of yours, and look at your social media presence. They are trying to determine if you are a good match for them, and it all happens before you even know they exist. If you don’t meet their expectations, they’ll find another banking institution who does.
We have a system for capturing new clients for bankers at the precise moment they are looking for you online. These marketing services are time-tested and proven to work.
Download
Our most popular ebook will help you identify who your ideal customers are, and teach you how to optimize your messages to draw them in.
We build websites that are super-fast, built-for-mobile, completely 100% secure., and search engine optimized. Our web designs will amplify your brand name and highlight your key differentiators. Putting your best digital foot forward will make converting leads into clients easier than you've ever imagined it could be.
Your prospects are turning to search engines to locate a bank or credit union and our SEO process will gain you incredible visibility in the search engine results that matter most. Monthly reports and a transparent, holistic view of your website data will keep you engaged in the process.
When you define your brand, you define your story. It's deeper than the logo on your website, it's your core values, your mission, the essential elements of "you" that no other firm can replicate. We will work side-by-side with you to create your brand. Our graphic designers will bring your brand to life through visuals you will love. We'll also create brand guidelines to ensure consistency in visual direction and brand message.
Instant Awareness
We use Facebook Ads to put you in front of thousands of prospects daily. We optimize the ads and the placement to ensure we're reaching the perfect lead for your firm. We monitor performance, and do A/B testing with ad copy, landing pages, images and CTA's to maximize lead generation.
Start a conversation
Your current clients, and your future clients are online. Social media is an important tool for you to engage in conversation. Clients will trust you more because they see you on social media, and you will add value and knowledge and create a tighter bond of trust.
Reach the masses
Print advertising is still an excellent way to reach a large portion of your ideal prospects. We work with local magazines, event venues and direct mail operators to ensure excellent results.
According to Google: 77% of patients start their search for a dentist with an online search. Being discovered requires search engine friendly content that is optimized for humans.
“We have been using The Diamond Group services for over 4 years. They provide marketing services, including our social media platforms, website support, HubSpot support, and multiple other marketing strategies. They are an integral part of our business and we highly recommend.”
~ Beth Pickard
“We have been using The Diamond Group services for over 4 years. They provide marketing services, including our social media platforms, website support, HubSpot support, and multiple other marketing strategies. They are an integral part of our business and we highly recommend.”
~ Beth Pickard
“We have been using The Diamond Group services for over 4 years. They provide marketing services, including our social media platforms, website support, HubSpot support, and multiple other marketing strategies. They are an integral part of our business and we highly recommend.”
~ Beth Pickard
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