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Physician’s Plan

How a Multi-Location Wellness Brand Increased Website Traffic by 209%
HERO
100%
Increase in Instagram interactions
255%
Increase in Facebook campaign clicks
72%
Average social media growth
209%
Increase in website traffic

Overview

Industry:
Health & Wellness
100%Increase in Instagram interactions
72%Average social media growth
209%Increase in website traffic

In 2023, Physician’s Plan partnered with The Diamond Group to modernize its digital presence and build a unified, scalable marketing system across all locations. TDG refreshed the brand, centralized social media, enhanced the website, and implemented a repeatable framework designed to support patient acquisition, streamline operations, and drive long-term regional expansion. The goal was to create a cohesive system that reflected the quality of care while allowing the brand to scale without losing its identity, shifting the organization from location-by-location marketing to a model built for sustained growth.
Physician’s Plan’s scaling success was powered by a system built around four core pillars:
Web Design + UX/UI
Brand Strategy
Organic Social Media + SEO
Digital Advertising + Sales Enablement
module 1-1

Challenges Before Working with TDG

Strong Growth Potential, Limited by Fragmented Branding and Marketing
  • Inconsistent branding, messaging, and creative assets across locations
  • Decentralized social media management with uneven quality and tone
  • No unified digital strategy to drive predictable, multi-location growth
  • Website needed clearer navigation, stronger conversion paths, and better content
  • Limited operational alignment between clinics for scheduling and service support
module 2 (2)

Our Plan of Action

Six Core Initiatives to Drive Scalability
  • Standardize branding, messaging, and visual identity
  • Centralize digital marketing across Google, Meta, and SEO
  • Unify social media strategy with consistent content and tone
  • Update website UX to simplify service discovery and conversions
  • Improve communication systems across locations
  • Deliver ongoing campaigns to strengthen market presence

Results After Working With TDG

A Modern, Scalable Growth Engine
    • 100% increase in Instagram interactions
    • 255% lift in Facebook link clicks
    • Stronger regional visibility and unified brand identity

  • 72% average social follower growth
  • 209% increase in website traffic
  • Better operational alignment across clinics
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Client Testimonial

“Working with The Diamond Group has been a game-changing experience for Physician's Plan. They have helped us define our core values and mission and create structure within all our moving parts to ensure we stay aligned with that focus…

Adding the Sales Process coaching has also allowed our company to streamline our internal processes to work smarter and bring an even better experience to our patients.”

Kim Uyak, Director of Operations

How a Multi-Location Wellness Brand Increased Website Traffic by 209%. Let’s see what a unified growth system could do for your multi-location brand.

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30 years of business