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Success Stories

Williams & Daily

William & Daily
The Diamond Group Provided:
  • Inbound Marketing
  • Marketing Strategy
  • Social Media Planning
  • Brand Audit
  • Persona Development
  • Search Engine Optimization (SEO) with Keyword Selection
  • WordPress Website support

Client Background

Williams and Daily Dentistry is a celebrated, award-winning dentist office in Raleigh, North Carolina. While the dental practice was winning with patients, the office looking to grow even bigger.The family and cosmetic dentists needed a way to consolidate, organize, and streamline their marketing efforts. They also needed help creating and executing an inbound marketing strategy that would attract patients to the practice.

Williams and Daily hand-picked The Diamond Group to guide their marketing strategy and strategic planning. The result has been a radical uptick in website visitors, patients, and revenue.

Our Approach

Keeping up with their patient’s dental health was no problem. However, keeping up with marketing the practice and continually attracting new patients to meet the practice growth goals was difficult to develop and maintain. The dentists desired to work with inbound marketing experts who could create the marketing strategy and delivery consistently more website visitors and patients.

Blogging became the key component of their marketing strategy. Blogging widened the dentists SEO footprint allowing them to rank for more keywords across the web. Sharing content on their blog also allowed the dentists to execute on their core value of helping others in need.

Winning the SEO Game

If you’ve been blogging for any length of time, you know that not all blogs are a home run. In fact very few see success. Success in blogging comes from your posts having all the correct keywords and backlinks. All those blog posts add up incrementally one backlink at a time. These backlinks lead to more credibility, and this increased credibility leads to more website traffic. It’s a circle that continuously repeats.

The first big hit

What happens if you swallow mouthwash?

Our research team discovered that many people swallow mouthwash and are concerned about the outcome. The answer to this question fit perfectly into the dentists strategic marketing plan.

When you search for this phrase on Google today, the top organic results are:

    1. Poison Control Center
    2. Crest
    3. Williams and Daily’s Blog

Interestingly, the blog wasn’t an overnight hit. Like most things Google, it took time to build. Now, this single blog article generates 50 visits a day to the dentists website. This year almost 20,000 people will learn what to do if you swallow mouthwash because of this single blog article. And the best part? 20,000 more will learn about it next year, and the next year, and the next year. This is the power of inbound marketing.

Dental Marketing Case Study HubSpot

And another hit … then another

What are alternatives to flossing?

Ranked #1 in organic search and sends 14,000 visitors annually to the dentist website.

Inbound Marketing for Dentists

Early warning signs for oral cancer.

This blog ranks #9 in organic search and sends thousands more visitors to their website each year.

Inbound Marketing for Dentists

The Results

460% Increase in Website Users in 9 Months!

Dentist Marketing Case Study Results

With the implementation of an inbound marketing strategy and research driven blogging, website visitors have increased by 460%. Unlike paid advertising, this organic traffic will not vanish when the paid advertising stops.

Organic traffic now makes up 85% of the websites total traffic.




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