Keeping up with their patient’s dental health was no problem. However, keeping up with marketing the practice and continually attracting new patients to meet the practice growth goals was difficult to develop and maintain. The dentists desired to work with inbound marketing experts who could create the marketing strategy and delivery consistently more website visitors and patients.
Blogging became the key component of their marketing strategy. Blogging widened the dentists SEO footprint allowing them to rank for more keywords across the web. Sharing content on their blog also allowed the dentists to execute on their core value of helping others in need.
If you’ve been blogging for any length of time, you know that not all blogs are a home run. In fact very few see success. Success in blogging comes from your posts having all the correct keywords and backlinks. All those blog posts add up incrementally one backlink at a time. These backlinks lead to more credibility, and this increased credibility leads to more website traffic. It’s a circle that continuously repeats.
Our research team discovered that many people swallow mouthwash and are concerned about the outcome. The answer to this question fit perfectly into the dentists strategic marketing plan.
When you search for this phrase on Google today, the top organic results are:
Interestingly, the blog wasn’t an overnight hit. Like most things Google, it took time to build. Now, this single blog article generates 50 visits a day to the dentists website. This year almost 20,000 people will learn what to do if you swallow mouthwash because of this single blog article. And the best part? 20,000 more will learn about it next year, and the next year, and the next year. This is the power of inbound marketing.
Ranked #1 in organic search and sends 14,000 visitors annually to the dentist website.
This blog ranks #9 in organic search and sends thousands more visitors to their website each year.
With the implementation of an inbound marketing strategy and research driven blogging, website visitors have increased by 460%. Unlike paid advertising, this organic traffic will not vanish when the paid advertising stops.