Digital technology has disrupted the home services industry and in 2020 the competition for attention is more fierce than ever. In order to attract new clients, and keep current clients loyal, you'll need to turn off marketing strategies that no longer drive growth, and turn on digital marketing.
People start their search for a home services company online. Most of the buying decision now occurs before they ever pick up the phone to call you. People will judge your web design, your reviews, and your social media presence. That judgement will decide if they reach out to you, and it all happens before you even know they exist. If you don’t meet their expectations, they’ll find another home services contractor who does.
We have a system for attracting new clients for home services companies at the precise moment people are looking for you online.
We build websites that are super-fast, built-for-mobile, and completely 100% secure. Our web designs are purpose built to attract and engage new customers. We'll put your best digital foot forward and make converting leads into clients easier than you've ever imagined it could be.
Customers turn to Google when they are looking for a home services company. Our search engine optimization (SEO) for contractors will get you visibility at the top of the search engine results that matter most. We provide monthly reporting and a dashboard for you to check on the results anytime day or night.
The story of your brand is deeper than the logo on your website. Your brand is your core values, your mission. The essence of your brand is the core characteristic that defines you and that no other home services company can replicate. We will work side-by-side with you to create your brand. Our graphic designers will bring your brand to life through visuals you will love. We'll also create brand guidelines to ensure consistency in visual direction and brand message.
Facebook Ads for home services will put you in front of thousands of prospects daily. We can Facebook ads to reach prospects who are just starting to look and to those who are ready to make a decision and buy. We continuously monitor, and optimize to maximize the lead generation.
Engage and Help
Social media is the most important tool we have for talking with prospects and clients. Everyone is online, and decisions are being made on social media. You must engage in this conversation to grow your business. Social media will build trust, and add value to the community.
Reach the community
Print ads are an excellent way to grow your brand presence and to reach a large portion of your ideal buyers. We work with local magazines, event venues and direct mail operators to ensure excellent results.
“We have been using The Diamond Group services for over 4 years. They provide marketing services, including our social media platforms, website support, HubSpot support, and multiple other marketing strategies. They are an integral part of our business and we highly recommend.”
~ Pickard Roofing