Google Ads for Solar Companies
Show up the moment they're ready to buy.
When a homeowner finally decides to get quotes for solar, they search and they call three or four companies. Paid search puts your company in front of them at that exact moment. Run right, you pay for booked consultations, not clicks from people who are years away from buying.
Part of the solar marketing system.
yoursolarcompany.com/solar-installation
Solar Panel Installation in [Your Market] | Your Solar Company
See your savings, check roof eligibility, and get a free, no-pressure quote.
☎ Call (555) 100-2000competitorcompany.com
Solar Panels Near Me
Why it is its own discipline
Solar PPC is won on intent, not volume.
A homeowner searching for solar cost in their city is a different buyer than someone reading about how solar panels work. The work is capturing that high-intent, quote-ready moment in the right service area and turning it into a booked consultation, before your competitors do.
Intent beats curiosity
These aren't buyers doing casual research. They're close to requesting quotes. Campaigns built around cost, incentive, and consultation terms win the lead before a competitor even calls back.
Wrong clicks waste real money
"How does solar work" and "solar panel installer jobs" drain budget without producing a single consultation. Tight match types and an aggressive negative-keyword list keep every dollar on homeowners who are ready to talk to someone.
Booked consultations are the only metric
Clicks and form fills are vanity numbers for a solar company. We optimize toward booked consultations and average install value, and we track the account all the way there.
What we optimize toward
We manage for booked consultations, not clicks.
Most agencies report clicks and impressions because they are easy. We manage the whole path from a search to a scheduled consultation, and tune the account against the metric that actually pays you.
Searches & Clicks
Tight match types and a growing negative-keyword list keep budget off the wrong intent.
Qualified Consultations
Qualified calls and quote requests: service-specific landing pages and call tracking turn the right clicks into booked consultations.
Booked Installs
Call tracking and install value data feed back to Google so it optimizes toward revenue.
How we run builder campaigns
Three layers, built in order.
Skip one and you are paying for traffic that never converts. This is the order we build every account in.
Intent & match strategy
Exact and phrase match on real homeowner terms around cost, incentives, and installation, geotargeting limited to your actual service and utility territories, and a negative-keyword list that grows every week to cut wasted spend. Local Services Ads are layered in where they produce pay-per-lead efficiency.
Landing pages that convert
Homeowners do not land on your homepage. They hit a page built for the exact service and location they searched, with savings calculators, reviews, and a single prominent call-to-action.
Conversion tracking to revenue
Call tracking, form tracking, and install value reporting so Google optimizes toward booked consultations, not raw clicks. You always know which campaigns are actually paying for themselves.
What is included
The work, in plain terms.
Campaign architecture
Search campaigns structured by service and by territory, so budget and messaging match each type of homeowner need.
Keyword & negative strategy
High-intent homeowner terms in tight match types, plus an ever-growing negative list that keeps researchers and job seekers out.
Landing pages
Conversion-focused pages built per service and market, so paid clicks hit the right message instead of your homepage.
Conversion & call tracking
Every call and form tracked and tied to the campaign that drove it, so you see what actually produces consultations.
Local Services Ads (LSA) Management
LSA setup and management layered on top of traditional paid search for maximum coverage and pay-per-lead efficiency.
Reporting on cost per booked consultation
We report the number that matters: cost per booked consultation and average install value, not clicks and impressions.
Google Ads is one part of the system
Ads get you in front of homeowners now.
What surrounds the ad decides whether the spend pays off.
Own the result, not just the ad slot
Ads stop the day you stop paying. SEO compounds. Run them together and you hold both the paid and organic positions.
Explore SEO → Web DesignA landing experience that converts
The best campaign dies on a weak page. We build pages that turn paid clicks into booked consultations.
Explore web design → The Momentum SystemThe whole pipeline, connected
Channels, CRM, and a sales process working together, with every ad dollar tracked to a booked install.
See the full system →Questions
Google Ads for solar companies, answered.
Yes, but only if the account is built to filter aggressively. Solar keywords are expensive and heavily competed, so the accounts that win are the ones with tight match types, strong negative lists, and landing pages built for conversion, not the ones with the biggest raw budget.
It depends on your market's cost per click and how many territories you're covering. Solar clicks run higher than most home services because of the deal size, so we scope budget against your actual service areas and install volume goals rather than a flat number.
Google Ads (search campaigns) are pay-per-click and give you full control over keywords, match types, and landing pages. Local Services Ads are pay-per-lead, appear above traditional search ads with a Google Guaranteed badge, and require less setup but less control. We typically run both together for maximum coverage.
Tight match types, a negative-keyword list that grows every week, and geotargeting locked to your real service and utility territories. We also review search term reports regularly to catch new junk queries before they burn meaningful spend.
The ads stop the same day. That's the tradeoff with paid search: it's immediate but it doesn't compound like SEO does. Most solar companies run both together so they're never fully dependent on one channel.
See what your competitors are bidding on.
We will audit your market, show you who is advertising against you and roughly what they are paying, and show you where your budget would actually convert.