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Revenue Growth Partner for Solar Companies

Earn Trust Early. Book Qualified 
Consults. Lead With Confidence.
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Client Spotlight
How a solar company went from fragmented marketing to 2.5× traffic and 74% lower lead costs
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Homeowners want to know if solar is worth it, and your marketing should prove it.

The Diamond Group helps solar companies create digital marketing systems that answer the right questions, build trust early, and move qualified homeowners toward a confident next step.

Our Focus

  •     Increase Local Demand
  •     Convert Estimates to Deals
  •     Month-Over-Month Consistency

Who We Help

Residential & Commercial Solar Companies

Residential
Solar Installers

Commercial
Solar Installers

Solar & Energy
Storage Providers

Decoration
Decoration

Your Growth Challenges

High-intent buyers don’t find you during early research
Lead volume fluctuates month to month
Your brand doesn’t feel credible in a skeptical market
You attract price shoppers instead of qualified homeowners
Marketing and sales feel disconnected
Growth depends too much on door-to-door or one channel

The Non-Negotiables


for Solar Growth

Visibility & Buyer Intent

Visibility & Buyer Intent

Solar growth starts before the consultation is booked.

  • Search visibility for residential and commercial solar intent
  • Local and regional SEO aligned to installation areas
  • Paid search focused on consultation-ready buyers
  • Clear messaging that filters for serious prospects

Trust, Education & Authority

Trust, Education & Authority

Solar is a trust-first sale.

  • Professional website built to educate and convert

  • Clear explanation of process, incentives, and outcomes

  • Consistent brand and messaging across ads and listings

  • Reviews, case studies, and proof that reduce buyer hesitation

Consultations, Deals & ROI Tracking

Consultations, Deals & ROI Tracking

Leads only matter if they turn into signed installs.

  • Consultation-focused conversion paths

  • Pages designed to drive booked assessments

  • Call and form tracking tied to consultations and installs

  • Reporting based on cost per consult and cost per closed deal

Visibility & Buyer Intent

Visibility & Buyer Intent

Solar growth starts before the consultation is booked.

  • Search visibility for residential and commercial solar intent
  • Local and regional SEO aligned to installation areas
  • Paid search focused on consultation-ready buyers
  • Clear messaging that filters for serious prospects

Trust, Education & Authority

Trust, Education & Authority

Solar is a trust-first sale.

  • Professional website built to educate and convert

  • Clear explanation of process, incentives, and outcomes

  • Consistent brand and messaging across ads and listings

  • Reviews, case studies, and proof that reduce buyer hesitation

Consultations, Deals & ROI Tracking

Consultations, Deals & ROI Tracking

Leads only matter if they turn into signed installs.

  • Consultation-focused conversion paths

  • Pages designed to drive booked assessments

  • Call and form tracking tied to consultations and installs

  • Reporting based on cost per consult and cost per closed deal

Your Business Deserves Better

Let’s Grow Better, Together.
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FAQs

The solar market is full of skepticism, and homeowners want to know if the investment is actually worth it before they ever pick up the phone. We build digital marketing systems that answer their most pressing questions early in their research phase. By leading with education and credibility, we ensure your brand earns their trust long before they request a quote.

It’s frustrating to waste time on leads who are just kicking the tires. We fix this by shifting your focus to visibility and buyer intent. Instead of casting a wide net, we use clear, targeted messaging and paid search campaigns focused exclusively on consultation-ready buyers. This naturally filters out the tire-kickers and brings you serious prospects.

Most agencies operate in channels.

SEO here. Paid media there. Reporting disconnected from revenue.

We start with growth architecture — buyer journey, positioning, tracking, and accountability tied to installs.

Tactics come after alignment. That shift changes results.

 

Relying on a single channel like door-to-door sales often leads to a rollercoaster of fluctuating lead volume. High-intent buyers are doing their own research online before they ever talk to a rep. We build local and regional SEO alongside paid search to capture those buyers while they are actively searching, giving you month-over-month consistency that doesn't rely entirely on someone knocking on a door.

When marketing and sales are disconnected, growth stalls. Marketing might celebrate a spike in traffic, but if those aren't turning into closed deals, it doesn't matter. We focus on the entire pipeline—from increasing local demand to converting estimates into deals. By targeting search intent and aligning your messaging, we ensure your sales team is talking to homeowners who are primed and ready to buy.

Strong talent without system alignment still creates friction.

We bring:

  • Growth architecture
  • Install-level accountability
  • Cross-channel orchestration
  • Executive-level reporting clarity

Your internal team executes inside a clearer system. That’s where performance scales.

Insights to Help You Grow

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