Coastal Cypress

How a luxury custom home builder earned the MAX! Award for Best Website, and started attracting serious, qualified buyers through paid search.
3756-Rivergate-Way-MLS-21-scaled
MAX! Award
Winner Best Website
81%
Daily Active User Growth
11
Leads in 10 Weeks
0.9%
Paid Conversion Rate

Overview

Industry:
Luxury Custom Home Building
MAX AWARD!Winner Best Website
81%Increase in daily users
11Leads in 10 Weeks
Coastal Cypress partnered with The Diamond Group to build a digital presence worthy of their craftsmanship. With an existing website that wasn't generating leads and growing competition in the Wilmington luxury home market, they needed more than a beautiful site. They needed one that performed. TDG designed and built the site from the ground up, then layered in a targeted digital marketing strategy to drive qualified buyers to it. The result: the MAX! Award for Best Website and a growing pipeline of high-intent leads, all within the first 10 weeks of launch.

 
Growth Partnership Focus Areas:
Web Strategy, Design & UX/UI
HubSpot CMS Website Development
SEO
Google PPC Advertising
White Custom Home with an Exterior Aerial view showing the roof design

Challenges Before Working with TDG

Craftsmanship Brand With No Digital Presence to Match
  • Coastal Cypress's existing website wasn't capable of capturing or converting leads. Qualified buyers searching online had no clear path to connect with them.
  • Without a paid search presence, they were invisible at the exact moment high-intent buyers were actively looking for a custom home builder in the Wilmington area.
  • Their existing digital footprint didn't reflect the quality and craftsmanship of their work, making it difficult to compete with larger builders who already had strong, established websites.
  • They needed a growth partner who understood the luxury home building market, not just a vendor to build a website and walk away.
Finished custom home that is empty showing the family room connecting to the kitchen

Our Plan of Action

Building a Digital Marketing Engine for a Luxury Custom Home Builder
  • Design and build a conversion-focused website on HubSpot CMS that reflected the quality of Coastal Cypress's craftsmanship and gave serious buyers a clear path to connect.
  • Launch a targeted Google PPC campaign to reach high-intent buyers actively searching for a custom home builder in the Wilmington area, putting Coastal Cypress in front of the right people at the right moment.
  • Establish an SEO foundation to build long-term organic visibility for Coastal Cypress in the local luxury home building market.
  • Track every lead source from day one to keep performance measurable, spend defensible, and the strategy optimized as new data comes in.

Results After Working With TDG

From an Underperforming Website to an Award-Winning Lead Generation Machine
  • 81% increase in daily active users, nearly doubling the qualified audience reaching Coastal Cypress online.
  • 11 leads generated through paid search in the first 10 weeks, starting from a baseline of zero inbound digital leads.


  • 0.9% paid search conversion rate, the highest converting channel on the site, outperforming organic search and direct traffic by 3x.
  • MAX! Award winner for Best Website for a Builder Company, recognized by the Wilmington-Cape Fear Home Builders Association at the 2026 MAX! Awards Gala.
Blue Background-1

Judged the Best by the Industry Itself

Coastal Cypress's website was selected from 175 entries across 19 companies in the region's home building and marketing industry, and judged by industry peers. "The MAX! Awards recognize the best of the best in media, marketing and advertising tools."

Wilmington-Cape Fear Home Builders Association, 2026 MAX! Awards

Coastal Cypress got an award-winning website that generated leads. Let's talk about what's possible for you.

Book a Call Now
30 years of business