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J. Morris Flowers

How a Local Florist Grew 29% in Gross Revenue YoY
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13,650%
Increase in Tracked Keywords
115,741
New Website Visitors
1,800%
Increase In Top 3 Keywords
95,000
Ad Clicks With Avg. CPC Under $1

Overview

Industry:
High-End Floral Design
29%Increase in Revenue
$1.1MTotal Bookings
3,000+Keywords

J. Morris Flowers is a high-end floral studio in Leesburg, VA, offering elegant designs and concierge-level service. In 2022, The Diamond Group partnered with them to elevate their digital presence—refining the brand, enhancing website usability, and implementing a CRM for long-term growth. The partnership has since expanded into a performance-driven strategy across SEO, paid media, lifecycle marketing, and ongoing strategic planning.
The engagement centered around four key pillars that continue to drive results:
Web Design & UX
CRM + Automation
Content & SEO
Digital Marketing (Paid + Social + Email)
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Challenges Before Working with TDG

A Strong Brand Held Back by a Weak Digital Presence
  • Outdated website and digital experience that didn’t match the brand’s high-end in-store reputation
  • Low organic visibility across core revenue drivers like weddings, subscriptions, and seasonal sales
  • No centralized CRM, limiting segmentation, automation, and ability to track or nurture leads
  • Marketing efforts were hard to scale and lacked year-round consistency, leading to seasonal revenue swings
Mobile

Our Plan of Action

Four Core Initiatives to Drive Growth :
  • Implemented HubSpot CRM to centralize leads, automate follow-up, and improve reporting
  • Redesigned the website on HubSpot CMS to elevate the brand and increase inquiries and online orders
  • Built an SEO and content strategy focused on local search, wedding planning, and seasonal gifting
  • Ran Google and Meta ads to scale traffic and leads during key sales periods

Results After Working With TDG

A Modern, Scalable Growth Engine
  • $1.1M in 2025 wedding bookings — a 29% YoY increase and their first-ever million-dollar wedding year
  • $71K on Valentine’s Day 2025, part of record-breaking holiday revenue ( 40%+ above projections )

  • 3,000+ tracked keywords (up from 22), with 38 in Google’s Top 3
  • 316,000+ emails sent, generating nearly 25,000 opens
  • 95,000 paid clicks at an average $0.86 CPC
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Client Testimonial

“Working with The Diamond Group has been a game-changing experience for Physician's Plan. They have helped us define our core values and mission and create structure within all our moving parts to ensure we stay aligned with that focus…

Adding the Sales Process coaching has also allowed our company to streamline our internal processes to work smarter and bring an even better experience to our patients.”

Todd Morris

J. Morris Flowers grew their gross revenue by 29%. Let's talk about what's possible for you.

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30 years of business