You build exceptional homes.
But your pipeline still isn’t under control.
Clients research quietly and choose the safest long-term partner before they ever call.
If your brand doesn’t signal authority and confidence, you’re out early. Not because you aren’t qualified. Because you weren’t positioned.
Who We Partner With
Custom Home Builders Driving Complex New Builds
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Primary & vacation residences ($1M+)
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Architect-led, design-bid-build workflows
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Complex, multi-phase sites
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The Goal: Partner with landowners who value long-term leadership, not price shopping.
High-Value Renovation & Expansion Builders
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Whole-home gut renovations
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Historic preservation
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Large-scale additions
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The Goal: Secure high-margin, technically nuanced builds worth your leadership and expertise.
Why Custom Builders Hit a Revenue Ceiling
- Over-reliance on referrals leaves the pipeline unpredictable.
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The brand undersells expertise and fails to justify premium pricing.
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They lose high-value projects to competitors who look more established online.
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They remain the 'best-kept secret' among qualified landowners.
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No system to forecast future work with confidence.
The Non-Negotiables
for Custom Home Builders
Market Authority
If you’re competing, you’re already losing.
Custom home builders aren’t chosen because they’re visible everywhere. They’re chosen because they feel inevitable in the right neighborhoods and price points.
What this protects:
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Your pricing power
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Your leverage in early conversations
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Your ability to lead instead of respond
Pipeline Control
More leads create more chaos. Control comes from precision.
The right system filters landowners, timelines, and budgets before they reach your calendar—so every conversation is worth having.
What this protects:
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Your time
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Your team’s focus
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Multi-year project capacity
Proof of Leadership
Your past projects should be doing more than looking good.
Clients want evidence you can lead a complex build over years—not screenshots of finishes. Your portfolio must prove judgment, process, and consistency.
What this protects:
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Trust in long decision cycles
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Confidence during high-stakes bids
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Your position as the safe choice
Market Authority
If you’re competing, you’re already losing.
Custom home builders aren’t chosen because they’re visible everywhere. They’re chosen because they feel inevitable in the right neighborhoods and price points.
What this protects:
-
Your pricing power
-
Your leverage in early conversations
-
Your ability to lead instead of respond
Pipeline Control
More leads create more chaos. Control comes from precision.
The right system filters landowners, timelines, and budgets before they reach your calendar—so every conversation is worth having.
What this protects:
-
Your time
-
Your team’s focus
-
Multi-year project capacity
Proof of Leadership
Your past projects should be doing more than looking good.
Clients want evidence you can lead a complex build over years—not screenshots of finishes. Your portfolio must prove judgment, process, and consistency.
What this protects:
-
Trust in long decision cycles
-
Confidence during high-stakes bids
-
Your position as the safe choice
Results with Impact and Appeal
- Chad Richmond - CEO
