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Success Stories

Laster Orthodontics

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Lasterortho.com
The Diamond Group Provided:
  • HubSpot Custom Website
  • WordPress Migration
  • Mobile-Responsive
  • Brand Audit
  • Persona Development
  • Search Engine Optimization (SEO)
  • Customer Journey Mapping

Client Background

Laster Orthodontics had an existing WordPress website that served the practice well in its inception, but it had been awhile since a website redesign had occurred. The extended time between updates was a dragging force on the practice’s digital presence. One of the biggest complaints was that the existing WordPress website was slow. Mobile usage was also a concern as the website was not mobile-friendly. The website also wasn’t performing well in search results.

Laster Orthodontics wanted to see increased organic visitor traffic, on a website that fully represented the brand, with a digital marketing strategy backbone they could count on.