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Cape Fear Solar Systems

How a solar company shifted from legacy campaigns to a data-driven approach, achieving 2.5× traffic and 63% lower lead costs.
Solar System Marketing Case Study_
175%
Search Engagement Growth
2.5×
Monthly Website User Growth
91%
New User Website Traffic Share
63%
Lead Cost Reduction

Overview

Industry:
Solar Energy
175%Search engagement growth
2.5xMonthly website user growth
63%Lead cost reduction

Cape Fear Solar Systems partnered with TDG to evolve from legacy campaigns into a more strategic, data-driven growth model. The engagement focused on expanding reach into new territories, improving marketing efficiency, and educating homeowners in a less-saturated solar market. Even as utility incentives and regional programs began to scale back, the updated strategy maintained consistent lead flow and positioned the brand for stronger long-term ROI.
Growth Partnership Focus Areas:
Web Strategy, Design, + UX/UI
SEO
Paid Social + Google PPC Advertising
Zoho CRM + HubSpot Integration
Solar company challenges

Challenges Before Working with TDG

Evolving Marketing Infrastructure and Growth Readiness
  • Marketing efforts had developed over time without a unified framework to support predictable scaling.
  • Performance reporting provided limited visibility, making it difficult to confidently evaluate ROI and guide decisions.
  • The organization was preparing to scale and sought strategic partnership to support growth with the right channels and tactics.
  • The website platform and experience were ready for modernization to better support education, trust-building, functionality, and conversion.
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solar plan of action

Our Plan of Action

Strategic Marketing to Grow Leads and Uplevel Brand Presence
  • Complete a full website overhaul built on HubSpot to create a stronger foundation for scalable growth.
  • Align all digital efforts around a single growth strategy focused on awareness, education, and long-term demand.
  • Clarify Cape Fear Solar’s value proposition by leading with homeowner education, cost savings, and regional relevance.
  • Extend visibility into new service areas while preserving lead quality, sustainable acquisition costs, and clear performance tracking for smarter optimization and scaling.

Results After Working With TDG

A Modern, Scalable Growth Engine
  • 2.5× increase in monthly website users, reversing an early traffic dip and sustaining year-over-year growth.
  • 91% of traffic from new users, reflecting successful expansion into new markets and audiences.


  • 12% increase in visibility across newly added regional markets.
  • 63% improvement in lead cost efficiency during peak optimization periods.
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Client Testimonial

"I wholeheartedly recommend The Diamond Group to any company looking for a marketing partner that is not only highly skilled but also genuinely invested in your success. Their professionalism, creativity, and commitment to excellence make them the best choice for anyone serious about achieving their business goals.

Thank you, The Diamond Group, for your outstanding work and partnership. I look forward to continuing our collaboration and achieving even greater heights together.” 

Jeff Rogers

Cape Fear Solar got 2.5× traffic growth and a 63% reduction in lead costs. Let’s talk about what’s possible for you.

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30 years of business