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The Diamond Group Marks 30 Years of Helping Small Businesses Grow with Smart, Strategic Marketing

Posted on July 30, 2025 | The Diamond Group

The Diamond Group Marks 30 Years of Helping Small Businesses Grow with Smart, Strategic Marketing
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The Diamond Group, a leading full-service digital marketing and web design agency, is proud to announce the celebration of its 30th anniversary. Founded in 1995 by Kelley “Krash” Bassett, TDG has spent the last three decades helping small businesses and healthcare practices build powerful marketing systems and grow with confidence.

The 30th anniversary is a moment to reflect on how far the agency has come — and where it’s headed next.

“Like any long-standing business, we’ve had to adjust over the years many, many times to keep up with the changing marketing times,” said Theresa Bassett, CEO of The Diamond Group. “But I can honestly say, we are more excited than ever to roll into our bright future and continue to serve our amazing small business clients. In part because while marketing tools may change, the timeless formula of sales and marketing working together to connect service-based businesses and healthcare practices with their perfect-fit clients and patients has never changed. The future has never looked brighter for The Diamond Group.”

The agency originally launched as a creative production company focused on radio and TV advertising. After Theresa Bassett joined the company in 2014, the business evolved into a fully integrated digital marketing firm, delivering branding, websites, advertising, SEO, and full-funnel strategy to B2B and B2C businesses across the country.

“It is truly astonishing to look back and see how far we have come,” said Founder Kelley Bassett. “I think being an entrepreneur is a crazy journey, but I wouldn’t have it any other way. Besides, I don’t think anyone else would actually want to be my boss!”

The Diamond Group now offers a comprehensive suite of growth services, including their Ads Accelerator Program, custom healthcare marketing solutions, and a team-based approach that replaces the need for costly in-house hires or multiple marketing vendors.

The company invites business owners, healthcare providers, and community partners to celebrate this exciting milestone by visitingwww.diamond-group.co and exploring how strategic marketing can support their next chapter of growth.

About The Diamond Group

The Diamond Group is a Wilmington, NC-based sales and marketing agency committed to helping today’s small businesses grow and prosper. With a 30-year track record of success, TDG delivers smart strategy, creative execution, and measurable results. Their proprietary in-house growth framework and concierge-level, multi-disciplinary team approach remove the stress of marketing by replacing the need for multiple vendors and costly internal hires. TDG specializes in supporting service-based organizations and healthcare practices through web development, branding, advertising, content marketing, and sales alignment, with double-digit growth baked right in.

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