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Blue Line Aviation

209% Growth in Organic Traffic in 24 Months
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209%
Increase in organic website traffic
200%
Growth in monthly leads via contact forms
3x
Increase in total ranking keywords
183%
Growth in Top 3 keywords (31 to 88)

Overview

Industry:
Aviation
209%Increase in organic website traffic
200%Growth in monthly leads via contact forms
183%Growth in Top 3 keywords

Blue Line Aviation partnered with The Diamond Group to grow visibility, boost qualified leads, and increase enrollment, without relying on paid ads. Using the Momentum System™, TDG launched an organic-first strategy focused on SEO, a website refresh, and content built around real search behavior from aspiring pilots. Over 24 months, this approach created substantial, compounding growth.
This flight school’s results were driven through four Momentum System™ pillars:
Web Design + UX/UI
Organic Social Media
Content + SEO
Sales Enablement
Module 1

Challenges Before Working with TDG

A Strong School With Limited Search Visibility
  • Needed stronger visibility in a competitive aviation training market
  • Website wasn’t converting traffic into consistent inquiries
  • Content didn’t align with high-intent student search behavior
  • Leadership wanted organic growth, not increased ad spend
  • Marketing systems needed to scale with rapid operational growth
  • Required a long-term, organic-first model to support enrollment

They needed an organic-first, performance-driven system that could support long-term enrollment growth.

Module 2 (4)

Our Plan of Action

Building an Organic Enrollment Engine:
  • Implement targeted SEO focused on aviation training intent
  • Redesign website for clearer paths and higher conversions
  • Built high-intent content aligned to future-pilot search trends
  • Centralize social media with persona-driven messaging
  • Support campaigns with strategic paid social to amplify traffic
  • Strengthen on-site conversion points for incoming organic users

Results After Working With TDG

Sustained Organic Growth That Converts
  • 209% increase in organic website traffic over 24 months
  • 3X growth in total ranking keywords across competitive aviation terms
  • 183% increase in Top 3 keyword rankings, from 31 to 88
  • 200% growth in contact form submissions and qualified inquiries
  • Enrollment marketing became scalable without increasing paid ad reliance
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Client Testimonial

“The Diamond Group has been instrumental in our success and growth… The entire team has been truly amazing to work with and always goes the extra mile to make sure our team is taken care of.”

Ashley

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30 years of business