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BetterHealth Vending

How BetterHealth Is Disrupting Traditional Vending Through Strategic Brand Development
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1,184%
Increase in new website visitor sessions from organic search
500%
Two-Year Traffic Growth
171K
Social Media Impressions
17,200%
Increase in social media engagement

Overview

Industry:
Healthy Vending Solutions
1,184%Increase in new website visitor sessions from organic search
500%Two-year traffic growth
171KSocial media impressions

BetterHealth Vending offers smart, wellness-focused vending machines with customizable snack options. In 2024, The Diamond Group led a full rebrand, launched a new website, and implemented HubSpot. The partnership now includes social media, blogs, Facebook ads, and ongoing performance marketing to drive growth and engagement.
The engagement centered around four key pillars that continue to drive results:
Web Design + UX/UI
CRM + Automation
Organic Content + SEO
Paid Media + Email Marketing
Module 1 (3)

Challenges Before Working with TDG

Disconnected channels, unclear messaging, and no system to turn interest into qualified conversations.
  • Outdated brand that didn’t reflect their mission
  • Website lacked functionality and clear conversion paths
  • No centralized CRM system to manage leads or nurture investors
  • Inconsistent social media presence and unclear messaging
  • Limited digital marketing strategy and low online visibility
  • Difficulty scaling lead generation across platforms

Module 2-1

Our Plan of Action

Four initiatives designed to capture demand and convert it consistently:
  • A fully custom HubSpot site built for clarity and conversion—intuitive navigation, cleaner page structure, and friction-free lead capture.
  • A centralized CRM to track every lead, automate follow-up, and report performance in real time—so the team can scale without dropping opportunities.
  • Consistent posting and SEO-led content to improve engagement, build credibility, and raise search visibility with one clear voice across channels.
  • Facebook ads paired with automated drip emails to nurture leads, support conversion, and stay present across the buyer journey.

Results After Working With TDG

A Modern, Scalable Growth Engine
  • 1,184% increase in new website visitor sessions from organic search through the launch of a newly optimized, conversion-focused website.
  • 500% increase in traffic over two-year period.
  • 17,200% increase in cross-channel social media engagement after implementing a consistent posting cadence and cohesive brand identity.
  • 171K social media impressions across Facebook, Instagram, and LinkedIn.
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Client Testimonial

"I wholeheartedly recommend The Diamond Group to any company looking for a marketing partner that is not only highly skilled but also genuinely invested in your success. Their professionalism, creativity, and commitment to excellence make them the best choice for anyone serious about achieving their business goals.

Thank you, The Diamond Group, for your outstanding work and partnership. I look forward to continuing our collaboration and achieving even greater heights together.” 

Jeff Rogers

From disconnected tools to a performance-driven ecosystem, BetterHealth Vending is scaling and setting the new standard for healthy vending solutions. Let's talk about what's possible for you.

Book a Call Now
30 years of business