Dentists know the importance of keeping up with the latest technology inside the practice—but staying visible online matters just as much. In 2025, social media is no longer optional for dental practices. Patients expect to see active, professional accounts that showcase expertise, build trust, and make the practice feel approachable.
At The Diamond Group, we help dental practices use social media as a growth tool, not just a posting tool. Here’s what’s working now for dentists who want to attract new patients, retain existing ones, and strengthen their reputation in the community.
Before we dive into tactics, let’s address the “why.” Over 70% of patients say they research a dentist online before booking an appointment. And increasingly, those searches include social platforms like Facebook, Instagram, and even TikTok.
Social media helps dentists:
When used strategically, social media is one of the most cost-effective ways for dentists to grow.
Platforms like Instagram Reels and TikTok continue to dominate in 2025. For dentists, short-form video works because it:
A 30-second video on “How to Whiten Teeth Safely” or “3 Signs You Might Need a Crown” is more engaging than a static post—and it positions your practice as the local authority.
Looking for a team who is experienced in dental marketing? Learn more about our managed social media or explore our Momentum system to outsource more of your marketing operations.
Social media isn’t just for entertainment—it’s a trusted learning channel. Patients want reliable information about oral health, and dentists are perfectly positioned to provide it.
High-performing educational content includes:
Blogs and videos can work together here. Share content from your dental website blog and repurpose it into social posts to maximize visibility.
Patients choose dentists they feel comfortable with. Social media gives you the chance to show personality and authenticity.
Ideas include:
This type of content makes a dental practice feel approachable, especially for patients who experience anxiety about dental visits.
Organic reach is valuable, but most platforms now prioritize paid advertising. A small budget can go a long way for dentists when ads are targeted locally.
Paid campaigns work especially well for:
Pairing paid social with Google Ads creates a strong multi-channel strategy to fill the appointment calendar.
In 2025, the practices seeing the best results aren’t chasing viral fame—they’re posting consistently, with a clear brand voice. A sustainable strategy includes:
Patients see socially active dentists as more approachable and caring, with 35% reporting that social media activity influences their perception positively according to SocialPilot.
Consistency signals professionalism to both patients and algorithms. Learn more about our managed social media.
Positive reviews have always influenced patient decisions, but in 2025, they’re even more powerful when repurposed for social.
This not only builds trust but strengthens local SEO by amplifying your online reputation across multiple platforms.
For dentists, social media in 2025 is about being visible, valuable, and human. It’s not about chasing trends, it’s about building trust and relationships that turn into booked appointments.
At The Diamond Group in Wilmington, NC, we specialize in helping dental practices use digital marketing to attract and retain patients. From website design to managed social media strategy, we build systems that bring patients in the door.
Let’s talk about your practice’s growth goals and create a social strategy that works.