Most sales reps don’t fail because they lack hustle. They fail because they’re under-equipped.
You can have the best product, service, or pitch in the world but if your team doesn’t have the right sales materials to support that conversation, you’ll lose deals to competitors who simply came better prepared.
At The Diamond Group, we help businesses build sales enablement systems that actually move the needle from first outreach to signed contracts. Here’s what we recommend every sales team have on hand to boost credibility, improve conversions, and close more consistently.
This is the “who we are” piece, not the “here’s our entire story” piece.
Too often, companies overload prospects with dense brochures or underwhelming About Us pages. Instead, create a clean, modern one-pager that highlights:
Documents should support first meetings, email follow-ups, and outbound outreach. And spoiler alert: Your website is one of the most important parts of your brand and the way customers can really learn about who you are. Zendesk reports that 81 % of buyers research products online before talking to sales.
Need help crafting a sales one-pager that actually gets read? Learn more about our Momentum System.
Every buyer wants to know: “Can you actually do what you say?” That’s where case studies come in.
Strong case studies:
Extu notes that 80% of B2B buyers consult case studies and that 88% of marketers rate them as the most effective content
Tip: Build a few short-form versions that can be dropped into outbound emails or proposals. You don’t need a 4-page PDF every time.
This isn’t your investor pitch. It’s not a slideshow of logos. It’s a narrative tool.
The best sales decks:
Sales decks should work across live presentations and asynchronous shares. If it doesn’t work in both formats, it’s time for an upgrade. Read more on our blog about “The Power of Storytelling in Sales”.
Most sales reps already know the 5–7 objections they’ll face. “Too expensive.” “Not the right time.” “I need to check with my team.”
So why not arm them with messaging that works?
Marketing can help create:
Not only does this help your reps close, it creates a more consistent buyer experience.
See how we help align content, marketing, and sales with our Momentum system.
No one likes vague pricing. But dropping a flat number with no context can be equally harmful.
Your pricing materials should:
Bonus: create an internal version with guidelines for reps so they’re never unsure how to present pricing confidently.
After a call or demo, buyers often forget half of what they heard. The follow-up email is your second chance to make it stick.
A good recap includes:
Marketing can create branded, ready-to-edit templates to make this fast and repeatable.
Your proposal is often the last thing someone sees before deciding to buy. It should reinforce trust, not raise questions.
We recommend proposals that:
Today’s buyers don’t want a hard sell, they want confidence. When your sales team has high-quality, strategically designed materials, they:
And that leads to one thing: more closed deals.
The Diamond Group helps B2B companies design and deliver sales content that closes. From decks to proposals to entire email sequences, we create marketing-driven assets that support your team at every stage of the pipeline.
We’ll help you:
Because great sales teams don’t just talk. They show—and close—with the right tools.
See our Momentum System or read more marketing topics on our blog.
P.S. We’ll audit what you’ve got and map out a clear next step—no pressure, just momentum.