In 2022, Richmond Homes partnered with The Diamond Group to shift from neighborhood renovations to the luxury custom home market. To attract high-end clients and compete in the million-dollar build space, they needed more than referrals. They needed a premium digital presence, an elevated sales experience, and scalable systems. The Diamond Group became a hands-on growth partner, delivering strategy, a full digital rebuild, sales enablement, and ongoing marketing support to position Richmond Homes as a leading luxury builder in their region.