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Richmond Homes

How a Local Florist Grew 29% in Gross Revenue YoY
JMOR Case Study_-1
200%
Increase in revenue
121%
Increase in tracked keywords
57,000
Impressions generated across campaigns
100%
Increase in Instagram interactions

Overview

Industry:
High-End Custom Home Building
200%Increase in Revenue
121%Increase in tracked keywords
57,000Impressions generated across campaigns


In 2022, Richmond Homes partnered with The Diamond Group to shift from neighborhood renovations to the luxury custom home market. To attract high-end clients and compete in the million-dollar build space, they needed more than referrals. They needed a premium digital presence, an elevated sales experience, and scalable systems. The Diamond Group became a hands-on growth partner, delivering strategy, a full digital rebuild, sales enablement, and ongoing marketing support to position Richmond Homes as a leading luxury builder in their region.
Richmond Homes’ transformation was powered through four key pillars:
Brand + Web Strategy
Web Design + UX/UI
Digital Advertising
Organic Social Media + SEO
module 1 (2)

Challenges Before Working with TDG

Strong Craftsmanship Without Luxury Positioning
  • A brand perception rooted in renovations rather than luxury custom builds
  • Limited visibility in search for high-end homebuilding terms
  • Sales communications and materials that needed to match a premium client experience
  • No centralized CRM or automation to support lead nurturing at scale
  • A digital presence that didn’t fully reflect the quality of their work

module 2 (3)

Our Plan of Action

Repositioning the Brand for High-End Growth:
  • Refine brand messaging and sales communication to align with luxury buyers.
  • Rebuilt the website on HubSpot CMS with integrated CRM, forms, and automation.
  • Launch email marketing and automation to support longer sales cycles.
  • Execute targeted SEO, digital, and social campaigns to boost visibility and engagement for luxury home searches.

Results After Working With TDG

A Modern, Scalable Growth Engine
    • 200% increase in revenue, driven by higher-value custom builds
    • 121% growth in tracked keywords, expanding luxury search visibility
    • 57,000 impressions generated across campaigns, increasing market awareness
  • Multiple Top 3 keyword rankings secured for high-intent searches
  • A scalable CRM and automation system established to support ongoing growth
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Client Testimonial

“The Diamond Group has been transformative for Richmond Homes. They’ve helped us take a fresh look at how we market and communicate with our clients… Their expertise has not only elevated our position in the market but also set us up for steady and meaningful growth.”

Chad Richmond

Want to see what this kind of repositioning and growth could look like for your business?

Book a Call Now
30 years of business