In 2023, Physician’s Plan partnered with The Diamond Group to modernize its digital presence and build a unified, scalable marketing system across all locations. TDG refreshed the brand, centralized social media, enhanced the website, and implemented a repeatable framework designed to support patient acquisition, streamline operations, and drive long-term regional expansion. The goal was to create a cohesive system that reflected the quality of care while allowing the brand to scale without losing its identity, shifting the organization from location-by-location marketing to a model built for sustained growth.