Case Studies & Success Stories

A+ Tree and Crane | 1,811% More Leads, 95% Lower Cost Per Lead

Written by The Diamond Group | Jun 12, 2026 5:21:47 PM
1,811%Increase in conversions
95%Decrease in cost per lead
$0Increased ad spend

A+ Tree and Crane had been trying to crack digital marketing for a decade. They hired agencies. They tried going it alone. They spent real money with regional media companies and smaller operators alike. Every time, the results were the same: little to show for it and their team left doing the follow-up work themselves.

By the time they found The Diamond Group, they were not looking for another pitch. They were skeptical, fatigued, and ready to walk away from paid marketing entirely. What changed their mind was not a promise of big numbers. It was a process - a clear, structured plan that told them exactly what was wrong, what needed to be fixed, and what results they could realistically expect.

That process was Momentum Phase 1. TDG audited every aspect of their digital presence - paid ads, website, SEO, and social - and built a strategy from the ground up before spending a single additional dollar. When Phase 2 launched in April 2025, every channel had a defined role and a rebuilt foundation to run on.

The result: 1,811% more conversions on virtually the same monthly budget.